An eczema drug jointly developed by pharmaceutical companies Regeneron and Sanofi continues to stand above all comers when it comes to the amount of spot plays detected last week at Spot TV.
That’s according to new data from Media Monitors, which shows a cough medicine and cold medication from Reckitt greatly increasing its activity. How does the Spot Cable report compare?
When looking at both side-by-side, Mucinex is the clear winner by total spot plays, with the brand climbing to No. 3 at Spot TV with its current campaign while it is now No. 2 at Spot Cable.
The Dupixent activity nevertheless is No. 1 by a wide margin at Spot TV, as Walmart is up to No. 2 thanks to more than 30,000 spot plays.
The Home Depot has a new campaign and the leading home improvement retailer enters both Spot Ten reports.
Meanwhile, Progressive is the big auto insurance specialist leader looking across both Spot Cable and Spot TV for the week following Election Day, which sees a farewell to campaign-oriented spots from President-Elect Trump and soon-to-be former VP Kamala Harris.
The big difference at Spot Cable compared to Spot TV involves QSRs. And, Spot Cable remains a vibrant home for brands such as Domino‘s and Subway.
