TV/Cable News

First-time TV advertisers are achieving "significant and sustained" mid-funnel results once they launch their campaign. That is the big-picture takeaway from a just-released Video Advertising Bureau report that probes some 230 first-time TV advertisers and the all-important ROI they seek when securing an ad buy.

Allen Media Group's "Local Now" digital streaming platform, one of the nation's largest hubs for free ad-supported streaming television ("FAST") channels, is bringing three additional CBS offerings to its lineup.

Gray Media, the Atlanta-based TV station owner shifting from its Gray Television name, has reached a deal that will bring Chicago Sports Network (CHSN) programming to two of its stations in neighboring markets.

For gamers, virtual reality and augmented reality are each key attraction points. But can a television news department benefit from VR and AR capabilities? WBBM-2 will soon find out.

Some may be wondering if the combination of Dish and Sling with DirecTV — therefore resulting in only one DBS provider — will pass muster with regulatory agencies. If the combination of Sirius Satellite Radio and XM Satellite Radio is any guide, the answer is yes — the deal will go through.

In five weeks, the U.S. presidential election will be here. There are still undecided voters for both Vice President Harris and former President Trump to sway, and for the Democratic candidate, attracting potential voters has seen an investment in broadcast TV spots.

Inscape, which provides currency-grade smart TV data, has forged a partnership with local video advertising provider Locality the companies believe will deploy "critical insights to help resolve data reporting inefficiencies for advertisers" across local broadcast and streaming TV.

Are users watching less? Or are new Netflix subscribers representing "better monetization of an existing, not-growing base" of users? That's what MoffettNathanson wants to know as it took a magnifying glass to the OTT giant's first half of 2024.

With powerful Hurricane Helene nearing Florida's Big Bend and "Forgotten Coast" ahead of bringing strong rain, wind and potential flooding concerns to Tallahassee, Fla.; and Georgia, DirecTV has launched a Severe Weather Channel and four-channel Severe Weather Mix mosaic, with the latter featuring coverage from an array of local broadcast TV stations.

A 35-year veteran of local broadcast television since November 2017 has served as VP/GM of Cox Media Group's CBS affiliate in Jacksonville — along with the FOX affiliate it operates via a shared services agreement.  On December 31, he'll officially retire from the industry.

For nearly a decade, he's been the Sales Manager for the FOX affiliate serving the Kansas City market. Now, he's heading to Augusta, Ga., where he will serve as General Manager for that market's FOX affiliate — owned by Lockwood Broadcast Group.

"Combined with the fact that audiences turned their attention to the Olympics, many of the remaining media companies were affected by typical August viewing trends in an otherwise atypical month of TV consumption," Nielsen says. "With new seasons of football and broadcast programming on the horizon, Disney, Paramount and FOX all experienced the end-of-summer lull in viewership in August."

The 2023-2024 Stanley Cup Champions, which announced on July 2 that it will abandon Bally Sports in favor of over-the-air television in the Florida markets not tied to the Tampa Bay Lightning, have formally rolled out its streaming platform — a partnership that involves Scripps Sports.

He was most recently the Chief Technology Officer at Allen Media Broadcasting, an arm of Allen Media Group. Now he has resurfaced at one of the nation's leading video systems integration and consulting firms as Director of Business Development and Technology.

There's a dominant leader atop the latest Media Monitors Spot Ten Cable report, and it is the OTT service that is home to Thursday Night Football and an array of scripted originals including Fallout.