Spectrum Reach Offering Designed To Boost Ad Effectiveness
The advertising sales business of Charter Communications is moving ahead with a full-market rollout of its newest planning tool, Audience Reach Optimizer (ARO). The offering from Spectrum Reach is designed to boost the effectiveness and efficiency of advertisers' campaigns, delivering their TV ads to their intended audience.
Italian Chocolate Giant Seeks U.S. Kids Via Cable TV
Forget Hershey's. Negate Nestlé. In much of Europe, this is a brand that dominates with kids. Now, it has its sights set on the U.S. market, and it is using Spot Cable to build its growing brand awareness.
A ‘FAST’ Break For 37 Gray Media Properties
"Local News Live," which celebrated its fourth birthday in February as a free ad-supported streaming television (FAST) network, is getting a boost from Gray Media by placing its 2pm Eastern afternoon newscast on 37 of its broadcast TV stations.
Viles Closer To Retirement As FCC OKs LPTV Sale
“I am 78 and it is time to smell the roses.” That's what Dan Viles told RBR+TVBR in late January with the announcement that he's selling his low-power TV station serving New York’s Capital Region and the Catskills. Now, the FCC has granted the transfer of control request associated with the deal.
A Sinclair Partner Seeks A VHF-to-UHF Upgrade
It is a licensee of five television stations, including an unaffiliated property serving the Las Vegas market. Here, a request to shift from a VHF channel to a UHF facility has been made with the FCC. And, it now seeks public comment on the plan.
The Future of Media and Entertainment: Unveiled at NAB Show
AI, Sports, Streaming, Cloud Virtualization and the Creator Economy: All will take Center Stage at the 2025 NAB Show, which begins in three weeks at the Las Vegas Convention Center. “The NAB Show has led the charge in innovation for media and entertainment, and this year is no exception,” says the NAB's Karen Chupka.
WNBA’s Aces Ink A Scripps Sports Deal
The WNBA champions during the 2022 and 2023 seasons will now see their games air locally on the broadcast television station branded as "Vegas 34," owned by The E.W. Scripps Co.
CBS Miami Debuts An AR/VR-Fueled News Studio
Just in time for NCAA March Madness — and talk at the upcoming 2025 NAB Show in Las Vegas — CBS News & Stations is readying the formal unveiling of a state-of-the-art augmented reality/virtual reality studio at its WFOR-4 in Miami-Fort Lauderdale.
Scripps Swings To Net Income To Close 2024
"Good things come to those who wait," so the saying goes. That's indeed the case when it comes to investors in The E.W. Scripps Co. With a significant round of debt refinancing announced Tuesday, Scripps cleared a big hurdle as it prepared to discuss its Q4 2024 results this morning after a short postponement of their release.
Guel Won’t Sell A Lone Star State LPTV Property
An assignment of authorization filing made with the FCC in mid-October 2024 has been dismissed, putting an end to a deal that would have seen the sale of a low-power television station serving San Angelo, Tex.
Morgan Murphy Media Gets Limited Brewers TV Rights
Privately held broadcasting company Morgan Murphy Media has reached an agreement with rightsholder Good Karma Brands that will allow two of its stations in Wisconsin to broadcast 13 Milwaukee Brewers games. In addition to the regular season schedule, the stations will broadcast three spring training games.
Another Veteran TV News Anchor Elects Retirement
In May 2023, some 36 years after starting her career, Kelley Dunn departed The E.W. Scripps Co.'s NBC affiliate serving West Palm Beach. This left Michael Williams, her co-anchor, in the role of Dean of local news in the market. Now, Williams has decided to conclude his own storied career in TV.
HMPG Partners With VoLo For New CBS E/I Series
Hearst Media Production Group (HMPG) is looking forward to the April 5 premiere of an original series, produced in an exclusive partnership with VoLo Foundation, that will air weekend mornings on CBS as part of its educational/informational programming block.
An Accident Attorney Specialist Soars At Spot TV
Just a few years ago, John Morgan's accident attorney specialists were mainly known for their presence on Florida's West Coast. Not anymore. Morgan & Morgan has turned into a national powerhouse, and it is the biggest user of national TV spots to get its brand further engrained in the public consciousness.
John Treviño Trades Texas For Cleveland At TEGNA
It's been what he calls "an incredible journey" working at a pair of television stations serving the Beaumont-Port Arthur, Tex., market, to the east of Houston. Come March 24, he'll be leading the NBC affiliate in Cleveland owned by TEGNA.














