BOCA RATON, FLA. — There’s been significant growth across the Palm Beaches and Treasure Coast of native Spanish speakers, all of whom seek in-language news that’s relevant to them. With two Miami Spanish-language TV stations on local MVPD lineups and little else in the way of local español news, Sinclair Inc. is stepping up to the plate.
It’s thanks to artificial intelligence, and it is being implemented in three other areas experiencing growth in Spanish-speaking audiences.
