TV/Cable News

When it comes to automotive injury attorneys, there's no bigger when it comes to spot television advertisers than one firm — the one that shares its name with a popular chocolate candy.

The traditional marketing funnel is collapsing into a full-funnel model. That's the conclusion of MoffettNathanson Senior Analysts Robert Fishman and Michael Nathanson, and it is one in which platforms that integrate social, commerce, and entertainment are best positioned to capture and retain advertising dollars.

“After kicking off 2025 with our 15th Passion Worship conference over two consecutive weekends in Nashville, we were off to Los Angeles for the first of two CBS network specials with Fire Aid – and that was just the beginning,” said President Rob Devlin. Ringo Starr's 85th birthday celebration was a key event.

She's served as "an integral part" of The E.W. Scripps Co.'s live sports programming and specials such as the Scripps National Spelling Bee, as well its brands’ scripted dramas, sitcoms, clip shows, theatrical and original films. Now, she's taking the newly created role of Senior Director of Content Licensing and Co-Production.

It’s a data, technology and broadcast partner that powers the global ecosystem connecting sports, betting and media, “creating highly immersive products that enrich fan experiences for the entire sports industry.” It has just signed a strategic partnership with TV measurement company iSpot.

Gray Media's FOX affiliate serving the Crescent City has agreed to a five-year extension of its long-standing partnership with the local National Football League team, a move the company says will reinforce "their shared commitment to providing the community with unparalleled sports coverage and access to the region's biggest and most impactful teams."

Two groups integral to the proposed development and rollout of 5G Broadcast technology, which the NAB and key stakeholders in ATSC 3.0 advancement are against, have filed documents discussing the alternative to NEXTGEN TV — a plan submitted for FCC consideration by LPTV owner HC2 Broadcasting.

Nielsen and VIZIO’s Inscape have extended strategic data relationship, building on a collaboration that began in 2022. The multi-year agreement, the companies said on Tuesday, "reinforces our shared commitment to delivering comprehensive insights into what audiences are watching across broadcast, cable, and streaming."

Digital content delivery is now the focal point of the presentations. Live sports and tentpole events dominate over broadcast scripted fare. What does this mean for ad dollars, and the three non-broadcast streaming giants' role in the ecosystem? A MoffettNathanson analyst tackled the question in an investor note.

A decade ago, it was a retailer that wasn't wholly known by those who weren't licensed contractors or those who used tools for their building and work needs. Today, it is a widely known retailer focused on tools that's only growing, and Spot Cable activity is helping Harbor Freight build its ROI further.

The DTP, designed in partnership with and funded by the Corporation for Public Broadcasting (CPB), educates and coaches public media leaders on the best strategies and tactics to transform their organizations’ digital operations to meet the evolving needs of local audiences.

Borrell Associates’ 23rd Annual Benchmarking Webinar sent a clear message to traditional media: evolve quickly or lose ground. While digital advertising continues to dominate local ad spending, the report reveals a critical opportunity for legacy media to regain relevance.

What began as a smartphone phenomenon is now knocking on TV’s front door. Brands are no longer treating influencer marketing as just a social media play - instead, they’re reshaping ad strategies to push creator-led content onto connected TV platforms. It’s a shift that could permanently alter who competes for television’s most coveted revenue.

A new national survey on trust in news sources finds that traditional broadcast and cable television still command some of the highest levels of public confidence, despite the proliferation of digital-first platforms, streaming news services, and algorithm-driven content delivery.

Live TV streaming platform Fubo has become the first Connected TV provider to offer pause ads in a programmatic, biddable environment. The move follows the company’s initial rollout of pause ads, which appear after a viewer pauses content and disappear when playback resumes, last year.