Live TV streaming platform Fubo has become the first Connected TV provider to offer pause ads in a programmatic, biddable environment. The move follows the company’s initial rollout of pause ads, which appear after a viewer pauses content and disappear when playback resumes, last year as part of a suite of interactive ad options.
Fubo’s new offering supports both Programmatic Guaranteed and Private Marketplace executions for pause ads. The feature is powered by ClearLine, the self-service buying platform developed by Magnite.
The ad unit can include a QR code to drive further interaction.
According to internal data, Fubo says the format drives 33% more brand engagement than traditional video ads.
Fubo Vice President of Global Ad Operations Jennifer Hess said, “Fubo is proud to have a long history of market firsts, and offering pause ads programmatically is the next phase of advancing our ad innovation. The excitement around interactive ad formats like pause ads has only increase,d and now brands have more flexibility to activate against our robust lineup of live sports, news, and entertainment content. Programmatic pause ads for CTV are a game changer, and we’re eager to introduce them on our platform.”
Magnite Group Vice President of Business Development Chris Signore added, “Fubo’s launch of programmatic pause ads marks a meaningful step forward for innovation in CTV advertising. We’re proud to power this first-to-market opportunity with Fubo, helping brands drive deeper engagement during premium streaming moments.”
