TV/Cable News

A tool and equipment retailer gaining more everyday customers is continuing to build its brand awareness, and sales growth, through the use of Spot Cable. And, that use again tops that of any other advertiser.

A former Meredith Local Media station today owned by Gray Media has named the successor to Dana Neves, who recently earned a promotion to the corporate-level role of Senior Managing VP at Atlanta-headquartered Gray. The change in leadership at WFSB-3 will come on July 9.

Amazon Ads and Roku Inc. are cheering the introduction of a new integration that gives advertisers access to "the largest authenticated Connected TV footprint in the U.S.," exclusively through Amazon DSP. The new collaboration delivers logged-in reach to an estimated 80 million U.S. Connected TV households.

Introducing new live and on-demand local newscasts across more than 50 markets in which TEGNA owns stations, airing between 7am-9am daily and, in most cases, competing directly against network breakfast-time programming such as TODAY, CBS Mornings and Good Morning America.

The E.W. Scripps Company has secured a new, multi-year agreement with the Women’s National Basketball Association (WNBA). It's an arrangement that allows Scripps to continue airing regular season Friday night matchups on its ION Network, the league’s Friday night national TV home since 2023.

The Canadian Radio-television and Telecommunications Commission (CRTC) has approved Rogers Communications' agreement to acquire broadcast media rival Bell Media’s interest in Maple Leaf Sports & Entertainment, through the NBA TV Canada arm.

The partnerships with Fubo, LG Ads, Philo, Plex, TCL Ads, Telly, and Wurl, among others, are what FreeWheel calls "a major expansion" of its premium video marketplace and commitment to unifying the programmatic advertising ecosystem for advertisers, agencies and publishers.

Hearst Media Production Group (HMPG) and Xumo, Comcast’s and Charter’s streaming platform joint venture, are celebrating the addition of the Lucky Dog Channel FAST channel as an exclusive offering to Xumo Play consumers.

A trio of Senior Analysts at MoffettNathanson has released an investor report that explains how, despite all of the tales of "cord-cutting" by U.S. consumers, traditional cable TV service providers aren't collapsing. But, they offer words of caution for those ready to shoot fireworks off in celebration of the findings.

Digital video ad platform Universal Ads has brought to market what the Comcast unit is touting as "a first-of-its-kind TV Business Partner Program" — one that presents advertisers with "cutting-edge, hand-picked creative and measurement solutions to strengthen their media buys" across the Universal Ads inventory mix.

The results of the 2025 NAB Executive Committee elections have been released by the National Association of Broadcasters, and taking the role of NAB Television Board chair is an Executive VP of Hearst Television.

TEGNA-owned Connected TV and OTT advertising platform Premion has brought to market a scaled live programmatic ad tool that delivers to marketers live, in-game professional and collegiate sports, as well as high-impact live tentpole events.

When it comes to automotive injury attorneys, there's no bigger when it comes to spot television advertisers than one firm — the one that shares its name with a popular chocolate candy.

The traditional marketing funnel is collapsing into a full-funnel model. That's the conclusion of MoffettNathanson Senior Analysts Robert Fishman and Michael Nathanson, and it is one in which platforms that integrate social, commerce, and entertainment are best positioned to capture and retain advertising dollars.

“After kicking off 2025 with our 15th Passion Worship conference over two consecutive weekends in Nashville, we were off to Los Angeles for the first of two CBS network specials with Fire Aid – and that was just the beginning,” said President Rob Devlin. Ringo Starr's 85th birthday celebration was a key event.