Say Vs. Way: Contradiction In How Ad Execs Plan, Buy Video
According to findings in the Advertiser Perceptions 2018 Video Advertising Convergence Report, a small majority of advertiser and agency execs say they now plan TV/video as one medium, but they don’t necessarily execute it that way.
Fox Hits Snag With Limited-Commercials Rollout
Cutting back on ads is a perennial point of discussion for broadcasters as they battle their digital counterparts for audiences. Fox Networks Group wanted to roll out a reduced-commercials format this season — specifically for Sunday nights — but that plan has apparently run aground, according to Ad Agency.
Polka Talks Transparency In AT&T/Time Warner Proceedings
This morning, American Cable Association President and CEO Matthew M. Polka issued a statement regarding the opposition of Disney, Fox, Univision, and Viacom to ACA/RCN’s proposed commercial arbitration remedy, particularly its discovery process fix.
Here Comes A New TV Measurement Index
A California-based data and analytics company focused on the media and entertainment industries has launched an "Impact Index." It is designed to measure the power of TV advertising on both branding and sales.
FCC Commissioner Wants ‘Rogue’ Set-Top Boxes Gone
FCC Commissioner Mike O'Rielly has asked Amazon and eBay to get tough in eliminating the boxes, which enable the streaming of pirated shows. O’Rielly is asking for the matter to be dealt with expeditiously.
National Ownership Cap To Go From 36% To 50%?
In a filing with the FCC, Hearst Television, Scripps Media, Raycom Media, Gray Television, Graham Media, Quincy Media, Dispatch Broadcast Group, and Morgan Murphy Media say they support the move and, in exchange, they are willing to eliminate the discount they get on UHF stations.
New Motion Filed In AT&T/Time Warner Trial
Late Tuesday afternoon, large programmers filed a motion to intervene in the AT&T/Time Warner trial — regarding the Justice Department's lawsuit to block AT&T's $85 billion takeover of Time Warner — in response to the ACA/RCN amici.
NBC #1 In A Flagging TV Industry
According to Nielsen, the average demo delivery for a show that's staying on for the coming season is a 1.2, which works out to 1.55 million adults 18 to 49.
Redstone Hits Back at CBS and Moonves
Things continue to heat up between Shari Redstone’s National Amusements and the CBS CEO. The Redstone family — which owns a controlling interest in CBS and Viacom — filed a complaint in Delaware Chancery Court, Monday, against Moonves and his fellow CBS directors.
Apparel and Autos: TV’s Ad Strength
Auto dealers are racing to get May sales into gear, while two big department stores -- the subject of an intriguing Media Information Bureau column appearing Friday in RBR+TVBR -- are back in a big way in the latest Media Monitors Spot Ten Report.
The Word From The FCC: Comcast Claim Dismissed
In October 2017, the FCC's Media Bureau found that Comcast did not discriminate “by reducing distribution” of an African American-targeted religious broadcast network “without a valid business justification.” On Wednesday, the parties involved in that ruling once again found themselves subject to a Media Bureau decision. Again, Comcast was the victor. Why?
Scripps Signs New Deals With Two Network Partners
There's no "great affiliate switch" in the immediate future to fear for viewers of 15 ABC stations across the U.S. At the same time, the CBS affiliate in Music City U.S.A. has inked a new long-term deal with the network.
Leading Ladies Lauded In L.A. At Gracie Awards
Wednesday night was full of stars -- and you couldn't even see the sky. That's because the objects of attention were inside the Four Seasons Beverly Wilshire Hotel in Beverly Hills, Calif., as The Alliance for Women in Media Foundation (AWMF) presented the 43rd Annual Gracie Awards. Here's the recap.
Has Sinclair Silenced Too Much Of Its Tribune Deal Details?
That's a question the American Cable Association believes it has an answer to, and it wants the FCC to step in and take action. In the view of the ACA, Sinclair "withheld more than 250 agreements, schedules, exhibits, and related documents, including materials that appear to contemplate ongoing relationships between Sinclair and the parties to whom it will putatively divest stations."
Public TV Embraces Next Gen Broadcast Standard
Public television is ready to embrace the ATSC 3.0 broadcast TV standard. In fact, it is already experimenting with new service and business opportunities the new standard makes possible, the head of America's Public Television Stations says.