A Red Year For Automotive Advertising
Borrell Associates has just released its annual assessment of the $34.4 billion Automotive Advertising category. "For 2018, we're seeing a lot of red for just about every type of media," Gordon Borrell notes. How do things look for 2019? We've checked out the report and have some of the answers to share.
Cowles Taps TownNews For Future Digital Initiatives
An owner and operator of broadcast stations in the states of Washington and Montana has selected TownNews to provide content for forthcoming digital efforts set for launch in the near future.
A ‘Tighter’ Focus For Live Programming From Meredith’s National Arm
Meredith Corp.'s National Media Group enjoyed the spotlight at the first-ever NewFronts West on Wednesday, using the appearance by a company that also owns broadcast TV stations to announce new shows for Instagram Live and "a tighter focus" on live programming for its PeopleTV brand.
Earthquake Early Warning Test A Success
The first-ever earthquake early warning in under three seconds has been successfully delivered. The station to accomplish this task? The public television station serving the state capital of California.
Want To Learn About Blockchain? Here’s Your Chance
So, you've read all about Blockchain but have no idea what it is, or how it could help your media company? Here is your chance to gain "valuable insights on how media organizations can harness the technology’s potential for improving their operational and competitive effectiveness in today’s automated business world.”
Rice Thrown As Disney Puts Fox Exec In Top Slot
As part of the integration planning for its pending acquisition of Twenty-First Century Fox, The Walt Disney Company used Columbus Day to reveal its post-conquest plans with a new organizational structure for its Media Networks segment. The new structure, effective with the closing of its 21CF deal, sees Peter Rice assuming a top leadership role at the Disney business segment.
Slap Me Some Skin: A Big HBA Brand Grows With TV
Yes, there's a very active advertiser that has once again climbed to the top of the Media Monitors Spot Ten TV report. But, the brand at No. 2 deserves some notice, as it has powered ahead to nearly 20,000 spot plays for its latest campaign.
Headline-Driven NewsNet Readies For Launch
A forthcoming 24/7 news channel focused on headlines, rather than talk and opinion, has confirmed that it will launch on January 1, 2019. Developed by a team responsible for building 24/7 local news channels across the country, Michigan-based NewsNet aims to bring the success of these local channels to the national level.
SagamoreHill’s Low-Cost Mid-Missouri Entry
In September, SagamoreHill Broadcasting made the news for its $23,000 entry into a Texas Gulf Coast market. Now, the company is gaining a presence in the middle of Missouri, thanks to the purchase of an LPTV facility in a big college town and another LPTV facility just southwest of the state capital.
Oh, Lord: HC2 Gives CBN News Channel A Big Boost
For a generation of television viewers, the Christian Broadcasting Network has served as a fountain of conservative evangelical thought and insight, and the home for such long-standing programs as "The 700 Club." Founded by Pat Robertson, CBN once owned a group of broadcast TV and radio stations. Now, the CBN brand is heading back to the TV dial, thanks to a new "strategic distribution partnership."
Tribune Inks Trio Of New Retrans Deals
Tribune Media is moving forward with its now-aborted merger with Sinclair Broadcast Group squarely in its rear-view mirror. On Wednesday, this was further emphasized with the announcement that it has reached comprehensive agreements on retransmission and carriage consent with three different entities.
Search For ‘Excellent Storytelling’ Could Involve Your Station
The 78th annual search for excellence in television, radio and digital media will formally begin on October 15. That's when the official online submission system opens for the Peabody Awards.
Is It Too Soon To Be Talking About 8K?
The ongoing drive for ever-higher resolutions has been a familiar story in the world of video acquisition for many years. But, after IBC 2018, talking about the practical application of 8K is no longer taboo, notes broadcast research analyst Chris Evans. In this report, he addresses whether the world -- and U.S. TV companies -- are ready to tackle the next gen delivery of video programming.
Netflix: Churn Burn As Rivals See Rising Leave Levels
A new consumer survey finds that increased churn rates are being faced by video streaming services such as Amazon Prime and HBO Now in key markets such as the U.S. Contrastingly, Netflix outperformed its rivals, opposing the belief that services are discontinued after a trial month. The study also identified the importance of broadcast TV.
Univision, Altice Reach A Retrans Deal
Univision Communications will continue to see its array of broadcast stations and cable stations across all local channel lineups on two systems owned by Altice USA. What's the deal with DISH? All is dark -- and a blackout is extending into its fourth month.














