ATSC 3.0’s Top Proponents Chime In On Fifth FNPRM
Information shared in a "FCC Fact Sheet" on a "Fifth Further Notice of Proposed Rulemaking" outlining what Commissioners plan to vote on come October 28 brought reaction from both the Advanced Television Systems Committee and NEXTGEN TV marketing arm Pearl TV.
Telemundo Selects A Sports EVP and Streaming Head
For more than 13 years, he was a Univision Interactive Media leader, exiting in February 2014 as a Director of Programming for a role at rival NBCUniversal Telemundo Enterprises, first as Digital Sports Director. Now, this EVP of Sports is adding duties as Head of Streaming for all of Telemundo's digital video delivery needs.
‘HOT 97’ Heads To Television, In Atlanta
An iconic hip-hop radio brand serving New York for more than 30 years is heading to the television dial. But, don't go expecting to scan it up on TVs in the Tri-State Area. Rather, "HOT 97 TV" is coming at the end of October to the South's largest market.
An Interactive Music Video Channel Gets AI Veejays
ROXi is bringing VJs to the mix. But, they are far from the likes of Martha Quinn, Nina Blackwood, Alan Hunter and Mark Goodman. Instead, they may be more in line with "Tilly Norwood."
Roku Now Incorporated Into FreeWheel Streaming Hub
Comcast's FreeWheel streaming advertising platform and Roku are expanding their partnership by bringing activation of the latter's premium Connected TV supply. The pact also creates greater scale for buyers to transact more efficiently with Roku inventory, with a direct path to the FreeWheel Advertiser Suite.
Harbor Freight’s Shipload Of Cable Spots Continues
The quest to make a retailer known for power tools, generators, jacks, and tool boxes a household name has very much involved the use of spot cable to help draw customers. For the week ending October 5, that effort put this one brand well ahead of any others when it comes to the amount of spots seen by viewers.
NBCU Cheers Advertiser Response To NBA’s Big Return
NBCUniversal is touting the fact that it has exceeded advertising expectations for the long-awaited return of pro basketball action to the company. In particular, close to 170 ad partners are committing to the NBA on NBC, and "nearly all" of the inventory is sold out.
Viant and Fox’s Tubi Expand Connected TV Partnership
Connected TV and AI-fueled programmatic advertising specialist Viant Technology Inc. has expanded its relationship with Fox Corporation's free ad-supported streaming television (FAST) channel platform, bringing advertisers seeking addressable opportunities with new windows for reaching specific consumers.
DASH Data: Hispanic TV Households Love OTA and Family Viewing
Hispanic households are watching more TV, co-viewing more often, and relying heavily on over-the-air broadcasting, especially when Spanish is the dominant language at home. That's according to new data from the Advertising Research Foundation's DASH TV Universe Study, released during Hispanic Heritage Month.
Gracenote: CTV Ad Spend Hits $26.6B but Metadata Gaps Limit Impact
Advertisers are flooding Connected TV with dollars, but a new industry report suggests they're flying blind. The missing ingredient isn't creative firepower or bigger budgets. It's data. Specifically, the standardized metadata that would allow them to know exactly what they're buying.
Quince Joins Gray Media as Binghamton GM
A veteran news executive with a track record of launching innovative broadcast technology and driving digital growth across multiple markets is heading to New York's Southern Tier to take the reins at a CBS affiliate with a storied history in the region.
Censorship or Commerce? YouTube TV Moves Forward With Univision Move
Google's plans to drop the Univision broadcast television network from its main bundle on YouTube TV have come to fruition. This led TelevisaUnivision and the MMTC to lambast the "big tech" giant for a move they say is discriminatory against Spanish-speaking audiences.
What’s The FCC Perspective On ‘The View’?
Jim Rutenberg, a writer for The New York Times, asked Brendan Carr during a post-November Open Meeting press conference on Tuesday if the FCC should look at programs such as "The View" to see whether the ABC chat show and similar programs are bona fide news or something running afoul of Commission rules.
HMPG To Provide Programming To Telemundo Local ‘DigiNet’
Hearst Media Production Group will begin provide programming for a three-hour educational and informational (E/I) block on a nationally distributed Spanish-language digital multicast network that's part of NBCUniversal Local's Telemundo Station Group.
Fubo Shareholders Say Yes To Disney Deal
As expected, shareholders of NYSE-traded FuboTV Inc., parent of the eponymous "sports-first" virtual MVPD platform, have approved the company's previously announced transaction with The Walt Disney Company that effectively combines Fubo’s business with the Hulu + Live TV business.













