TORONTO — Get After It Media (GAIM), the digital multicast TV network operation led by Co-Presidents Joel Wertman and Otto Padrón, has moved forward with the renewal of a technology partnership with a Canadian operation known for its revenue management, traffic, and automation technology products for broadcast companies.
It marks a seven-year contract extension between BroadView Software and GAIM, parent of The Heartland Network, Heartland +, Retro TV, The Family Channel, Rev’n, and The Action Channel.
“The expanded agreement aligns both companies around a shared vision: fully converged broadcast and streaming revenue operations designed to serve audiences wherever they watch,” the companies said in a joint announcement. GAIM is in the midst of a digital expansion effort, and this includes the upcoming launch of the Heartland+ app.
“This is about convergence,” says Padrón, who also serves as GAIM’s COO. “We are a unique media company that brings the reach and strength of legacy over-the-air broadcast into the streaming space. Our family of brands resonates with audiences across generations, and the future demands that linear and OTT operate as one ecosystem. This partnership ensures our infrastructure evolves alongside our vision.”
Wertman, who holds the title of GAIM CEO, adds, “When we established our initial partnership with BroadView Software, our focus was on building a technology foundation capable of supporting long-term scale, innovation, and operational excellence. At Get After It Media, we are committed to advancing how our content is delivered, monetized, and experienced across an increasingly dynamic media landscape. This renewed agreement reflects our confidence in a shared roadmap that strengthens our capabilities, drives efficiency, and positions us for sustained growth as the industry continues to evolve.”
The renewed partnership focuses on:
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Integrated linear, FAST, and OTT revenue operations
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Enhanced on-demand and segment-level inventory capabilities
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Workflow collaboration and automation
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Platform evolution aligned with next-generation distribution
