Sling Shot: A Big Boost For Broadcast TV Measurement
With IP-delivered TV services growing in popularity, ensuring proper measurement of the channels consumed by subscribers is of paramount interest to marketers and media research pros. A new pact between DISH Media Sales and Nielsen solves one conundrum, as DISH's Sling TV is now getting digital measurement from the nation's dominant audience measurement company.
BCCA Puts Final Plan In Action For Media Credit Seminar
BCCA, the media industry’s credit association, and National Media Credit Professionals (NMCP), will hold its 2018 Media Credit Seminar in late October in New York. Here are all of the details, including a link to the event's registration page.
Local TV’s $38 Billion Strategic Opportunity
As part of its efforts to strategize revenue growth prospects for local TV, BIA Advisory Services has examined the Total Addressable Markets (TAM) for broadcast television, versus digital platforms. "It's a tale of two cities," BIA notes in a newly released report that outlines the level of broadcast revenue growth expected by 2022 -- and the total gain in digital revenue expected for local TV.
A Big Boost In Hosted Streaming Delivery Rights
A rapidly growing app-based Pay TV video streaming platform has just secured hosted streaming delivery rights from some 90 networks — bringing its total to more than 350 networks.
FCC Commissioner Rosenworcel Launches Podcast
Leading by example, the commissioner has launched the first-ever podcast by someone holding her position. Called Broadband Conversations, the focus is on women making an impact in technology, innovation, and media.
112.5 Million Consumers Available To International Networks
It looks as though the consumption attitudes of less-affluent viewers of international TV have been misjudged and that they are just as open to advertising on these stations as higher earners. Which means, if this research is any indication, there’s money on the table that nobody has noticed until now.
Wall Street Calling Out Viacom For “Ad Stuffing”
According to Wall Street analyst Todd Juenger of Sanford Bernstein, Viacom is “ad stuffing” its shows — even while its networks’ ratings continue to go down. And Viacom is pretty much the sole player engaged in the practice, with programs running considerably longer than usual due to the volume of commercials packed into them.
Emmys Viewership Lowest Ever
The downward trend continues for TV awards shows. This year’s audience was down approximately 10 million on the best years of the ‘90s, and 1.2 million on the past two years. We have all the numbers and all the awards.
Ion Station Cleared For New Address
In mid-May, Ion Media Networks asked the FCC to amend its DTV Table of Allotments and delete a digital channel from one city in Rhode Island, while substituting it for another in the state. While Ion asked the FCC to make the move, the Commission needed public input on the matter before it can decide on an approval or denial. A decision has just been delivered, and Ion is pleased.
Sunny Days On Wall Street For Gray
On June 10, Gray Television shares were languishing just below the $11 level -- their lowest prices since December 2016. It was a small setback for the broadcast TV company: In July and November 2015, Gray shares were approaching $17 a share. Today, Gray stock is flying high.
How AM/FM Radio Can Drive TV Tune-In
Here's something that will likely cause some buzz in the C-Suites of both radio and television broadcasting companies. Westwood One Director of Content Marketing Lauren Vetrano shares the results from "a major cable network’s" advertising campaign that used AM/FM radio to help launch the returning season of a scripted drama series. The media plan included paid TV and promos running on their network and co-owned networks.
TVB Moves Forward With Fall Confab
As radio industry executives and cognoscenti gather next week in Orlando for the 2018 Radio Show, many of their counterparts in the broadcast television industry will be at Pier 60 on the west side of Manhattan for the TVB's annual Forward Conference. This year's event, scheduled for Sept. 28, is built around the theme of “TAB” — technology, advertising and broadcasting.
A Radiant Acquisition For HC2
The biggest acquisitor in the broadcast TV industry has struck again. In a just-filed Form 314 filing, HC2 Holdings — the owner of the Azteca América broadcast TV network — has revealed that its picking up a full-powered UHF facility in a Southern metropolis with a growing Hispanic population.
A Nice Growth Spurt For Scripps
Now free of its radio stations, The E.W. Scripps Co. is showing new might on Wall Street as a TV-focused company. Its share price has been on a steady climb since April 30, bringing SSP to levels last seen in late January. That said, Scripps is still far behind where it was 18 months ago.
Sinclair-Owned Station Felled By Florence
Some nine hours before Hurricane Florence made landfall in Wrightsville Beach, N.C., a Sinclair Broadcast Group TV station some 88 miles to the northeast was forced to evacuate its offices and studios and discontinue broadcasts due to rising flood waters.














