Thursday, July 16, 2026

Cough, Cough … Two P&G Brands Bump Up TV

With Procter & Gamble Co. Chief Brand Officer Marc Pritchard on Friday calling for media transparency during an ANA Masters of Marketing keynote address, two P&G brands are making their mark with consumers through a heavy investment in the most traditional form of visual content delivery.
Burger King

A Whopper Of A Spot Cable Commitment

Yes, GEICO is once again at the top of the Media Monitors Spot Ten Cable chart. And, it accomplished the feat with some 77,191 spot plays accounted for during the week ending Oct. 6. That said, one big quick-service restaurant chain had a huge week at Spot Cable.

FCC ‘Modernization’ Seeks To Update Broadcast Antenna Sitings

Way back in the early 1940s, shortages of equipment and materials were a serious impediment to the introduction of new broadcast services. "Today, however, this is obviously not the case," he says. That's why the FCC will take up a broadcast antenna siting NPRM at its next Open Meeting.

ACA Connects Salutes New Cable TV, DOCSIS Pioneers

ACA Connects-affiliated leaders on Oct. 2 were inducted into the 53rd Cable TV Pioneers at the group’s annual dinner, held at the Ritz Carlton in New Orleans. Joining the Cable TV Pioneers are individuals from Schurz Communications and Patriot Media, among others.

TV’s Live Love: News/Politics Programming Rivals Sports

TV news coverage of political events is some of the most watched programming in the U.S. In fact, viewership of news events related to political topics rivals even the most popular sporting events. That's one key insight from a new VAB report, which examines the appetite for news and the corresponding rise in ad spending.

The Cable Company Coy Cash Charm: Bill Bilking

Are U.S. cable companies charging consumers a little bit more than they expect every time they get a monthly bill? That's a suggestion made by watchdog publication Consumer Reports in a new investigation that finds MVPD "charged numerous costly fees."

TEGNA/Charter Chatter Continues As Soohyung Kim Ups Stake

The television broadcasting company formerly known as Gannett is continuing to fend off a "blackout" of its stations across all Spectrum cable TV markets. At the same time, it has disclosed that the CEO of the entity that's just entered into a partnership with Emmis Communications will become "actively engaged" with TEGNA.

Meredith CFO Starts Retirement Preparations

For a decade or so, Meredith Corp. has had a CFO that played a significant role in negotiating and securing financing for several large acquisitions -- including the purchase of TV stations in four markets. Now, this financial C-Suiter is heading into retirement, and has started a transition period set to extend into early 2020 while Meredith begins a national successor search.

Mako Makes Good On HC2 CP Promise

Simultaneous to a $29 million transaction struck just over two years ago, Corpus Christi, Tex.-based Mako Communications agreed to offer to HC2 certain Construction Permits that it may obtain at a later date, for no cash consideration. Mako is now handing four of them over.
AT&T

Sinclair Yet To Pull Plug On Stations

The 5 p.m. Friday, September 27, deadline has come and gone but Sinclair stations have remained on AT&T's U-Verse and DirecTV distribution platforms. It is not presently clear how long this extension will last.
Auto

Auto Dominates TV Spot Ten

The Spot Ten chart for the week ending September 29 finds Chevrolet holding at number one, Ford again at number five, Nissan up a place to number sixth, Toyota at ninth (down from eighth), and Honda moving up to 10th from 12th position.
Taco Bell

No Change In Top 3 Cable Advertisers

For the week ending September 29, the Media Monitors Spot Ten Cable report saw Taco Bell, GEICO, and Liberty Mutual return as one, two, and three respectively.

Lucrative Potential From Characters With Disabilities

A new study from the Ruderman Family Foundation — a Boston-based organization advocating for the rights of people with disabilities — has found that viewers prefer to see characters portrayed with disabilities played by actors who have those disabilities.

FOX Sticks With Sunbeam For Multi-Year WSVN Deal

In May 2018, there was much chatter in South Florida that Ed Ansin-owned Sunbeam Television would lose its 30-year FOX affiliation. This was fueled by proposed spinoffs tied to a merger that never happened. As such, FOX isn't getting a Miami O&O. And WSVN-7 isn't following WHDH-7's lead.

ATSC 3.0: Just Call It ‘NEXTGEN TV’

Wondering what to call ATSC 3.0, the "next-gen" broadcast TV service that is being voluntarily adopted by UHF and VHF stations across the U.S.? There's now an industry-approved name for it -- and a snazzy logo which will distinguish forthcoming devices capable of receiving the new digital broadcast signals.