Walmart Takes A Dominant Spot Cable Position
One of the nation's biggest retailers has emerged as the biggest user of Spot Cable, by far, according to the latest report from Media Monitors. How does that compare to Spot Television? We take a look.
The CW 11 Ups Freni To Top Slot
He's been VP and Director of Sales and Marketing for The CW Seattle since 2017 and, for three years before that, the station's Local Sales Manager. He joined the station in 2012. Now, this nearly decade-long station veteran has been promoted to VP/Station Manager for the CBS News and Stations property serving the biggest market in the Pacific Northwest.
With Meredith Stations Coming, Gray Makes More GM Moves
In 15 days, Meredith Corporation will cease to exist as a Des Moines-based multimedia company, with its merger with Gray Television now on track for a December 1 closing following what is a largely ceremonial November 30 Meredith shareholder vote. Already, Gray is making leadership moves at the stations it is acquiring in the transaction. The shifts impact incoming and current assets, and more were revealed on Tuesday.
Allen Media Group Selects a Lifestyle Networks President
Byron Allen’s Allen Media Group (AMG) has named a President of Lifestyle Networks. It's the woman who, until today, served as EVP and Executive Producer of AMG Television, a title she’s held since she started with AMG in 2008.
A Small MVPD Exits Traditional TV, Goes With Dish
In another sign that the local cable TV provider is far from that in 2021, an ACA Connects member serving a Kentucky town of some 3,600 residents to the north of Knoxville, Tenn., has decided to cease offering cable television services to new customers. For existing customers, they won't be left without alternatives — thanks to a partnership with DISH Network.
Western Maryland MVPD Inks Nielsen Measurement Deal
A full-service telecommunications company owned by Schurz Communications since 1968 has reached a multi-year agreement for local TV measurement. It's a deal that will see Nielsen's data support the Western Maryland-based MVPD's ability to determine the individual local performance of the cable networks that it represents and the audience that each network delivers.
OTT Competition For Screen Time Poised to Increase
Attention, broadcast TV station owners and managers: Streaming growth has stalled, and the fight for streamers is now to retain subscribers. That's the big takeaway from research released late last week by Kantar, which says this fight for retention will be heightened between now and the end of the year. Can broadcasters perhaps benefit from this, in particular with their digital multicast and/or OTT offerings?
Study: OTT Cost Hikes Could Yield More Consumer Cancellations
U.S. consumers are spending more money on TV subscriptions and the devices to optimize the viewing experience, and the chances of cancelling a pay TV service remain high. That's according to a newly released research report. However, are those findings biased based on the entity that conducted the research?
Who’s In As Sponsors For Latin Grammy Award Telecast?
It's the biggest night in Latin music in the U.S., and Univision Communications has lined up a wide array of advertisers — including several luxury brands — as sponsors for the event. Look for activity from Bulova, Frontera Wines and Old Parr Whisky, among others, on November 18 when Univision televises the 22nd annual Latin Grammy Awards.
605 Widens Its Polk Automotive Partnership
The deal means 605 will further integrate Polk Automotive Audiences and Polk Signals, including anonymized vehicle sales, within the company’s TV measurement and attribution products 605 PLATF0RM and 605 IMP4CT.
Ahead of Clarke’s Retirement, CIMM Sets Converged TV Webinar
Ahead of her CIMM farewell, Jane Clarke will co-host a special update webinar "on the four main building blocks of converged TV measurement that are needed to advance new solutions for complete cross-platform video measurement."
Yañez Rises As Univision Sets Leaders At Former Entravision Operations
On December 1, leadership changes at stations in Orlando, Tampa, and Washington, D.C., Univision Communications is gaining control of from Entravision will transpire. At the same time, Univision is giving a promotion to local leader Roberto Yañez.
With American Spirit Deal, Comscore’s Local TV Aims Widen
With its stock stuck in the mid-$3 range across 2021, the thirst for providing an alternative to Nielsen is apparent for Comscore. And, it is slowly succeeding, as it has a new expanded agreement with the owner of television stations in 8 small to mid-sized U.S. markets.
A Media Performance Measurement Decision From Sinclair
The Sinclair Digital arm of Sinclair Broadcast Group and the Baltimore-based media company's marketing technology and managed services operation Compulse have selected a measurement and marketing analytics platform to measure media performance across its 300+ digital properties.
Maple Leaf ‘Succession’: Edward Rogers Gains Control
The family drama behind the future of Rogers Communications, one of North America's biggest media entities, has dominated the headlines of the Sun tabloid and Financial Post. Now, it appears that the son of the company's late founder, Ted Rogers, has been empowered to constitute a new board — something his siblings fought to stop.













