Diverse Content: A Driver of TV Antenna Use


Who knew that a $24 accessory available through Amazon.com or Walmart could add so much diversity to the small screen?

A just-released¬†Horowitz Research¬†study finds that, as cable TV “cord-cutters” look for ways to stay connected to live and local programming, multicultural audiences are embracing over-the-air (OTA) antennas.

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