Hearst Embarks On Weather and ‘Climate Impact’ Initiative
Given the importance of "Forecasting our Future," Hearst Television on Monday said it is moving forward with a group-wide initiative "to address issues Americans face in navigating changing weather patterns and their impact on local communities and economies."
Another Big Week For Walmart At Spot TV
With Christmas just two weeks away and time running out to get gifts, one big-box retailer has committed to outdoing all competitors with respect to its television commercials. And, that heavy activity can be seen across Spot Cable and Spot Television.
Black News Channel Reaches Carriage Agreement
A news network dedicated to covering "the unique perspectives, challenges, and successes of Black and Brown communities" has secured its latest wide-scale distribution agreement. As such, subscribers to one major MVPD will now have access to the channel led by President/CEO Princell Hair.
No Hitchcock Mystery, Here: A Capitaland Move Is Made
Since March 2015, he'd been the VP/GM of TEGNA's FOX and The CW Network affiliates serving the Constitution State. Now, he is joining Hubbard Broadcasting to take the top role at the NBC affiliate serving New York's Capital District.
Plan Now For NYE Pre-Event TV Coverage
In three weeks, New Year's Eve will be here, ushering in the end of 2021. If your TV station is planning their on-air, online and social coverage of New Year’s Eve, perhaps this year’s official Times Square New Year’s Eve content, courtesy of Countdown Entertainment and the Times Square Alliance, is of interest.
A Marquee Choice For COO When Gray Calls It a Day
He's been VP/GM of TV stations in Palm Springs, Calif.; and GM of News-Press & Gazette Co. stations serving Columbia, Mo. He's also been associated with such stations as WTTG-5 in Washington, D.C.; WBFS-33 and WCIX-6 in Miami; and KPHO-5 in Phoenix over a career that spans 41 years. Now, he's working for Brian and Pat Lane.
‘Protecting Community Television Act’ Resurfaces In Congress
A pair of House Democrats have teamed together to reintroduce legislation that they say is designed to ensure that community television operations continue to receive the resources they need to educate and inform viewers in the cities and towns where they operate. Companion legislation was also introduced by a pair of Democrats in the U.S. Senate.
OpenAP Launches Cross-Platform Measurement For TV
Advanced television advertising company OpenAP has brought to market a new cross-platform measurement framework backed by national TV publishers that is designed to provide advertisers with more choice in measurement tools. How so? XPm can help facilitate "an open and independent measurement ecosystem," OpenAP says.
Global SVOD Churn: Opportunities for Over-the-air TV?
When it comes to hot topics in the video entertainment world, SVOD is perhaps tops. For 2022, Deloitte predicts that with U.S. and global streaming services continuing to expand, the amplified competition "is creating abundant consumer choice and accelerating churn." As a result, Deloitte predicts that in 2022 at least 150 million SVOD paid subscriptions will be canceled worldwide, with churn rates of up to 30% per market. Is this an opportunity for over-the-air TV?
BBiTV Resolves, Dismisses DISH Patent Infringement Suit
Broadband iTV Inc., the Austin, Texas-based company that considers itself as one of the pioneers of video-on-demand, has filed a dismissal of its patent infringement lawsuit against DISH Network LLC relating to video-on-demand, set-top box and related technologies.
NEXTGEN TV Gets a Demo In D.C.
A Class A digital TV station serving the Nation's Capital, owned by Sinclair Broadcast Group, has deployed NEXTGEN broadcast transmissions, making it the first facility in the market that's home to the FCC.
‘Gate City’ Opens Doors to NEXTGEN TV
The NEXTGEN TV train has rolled into Greensboro-Winston Salem, according to broadcast data network builder BitPath. This market debut for NEXTGEN TV involves Nexstar Media Group, Sinclair Broadcast Group and Hearst Television.
Gray Television Expands National Investigative Unit
Gray Television has expanded its National Investigative Team, known as InvestigateTV. This saw a series of promotions and additions to the team.
The NEXTGEN TV Wave Rolls Into Houston
The nation's eight-ranked market has become the latest to gain access to ATSC 3.0-powered NEXTGEN TV. And, its launch is thanks to the FOX Television Stations-owned duopoly as well as the Nexstar-owned affiliate of The CW Network.
A Big Retailer Takes A Commanding Spot Lead
Walmart is a retailer in transition, as it seeks to nibble away at Amazon with more opportunities ahead in the online space. That said, its in-store magnetism remains high with key consumers, and it is using Spot Cable and Spot TV to attract the masses.