Minimal movement in a chart may reflect a stagnant environment, or signal a period of doldrums, in the pop music world.
Stability in the ad world, however, is a sign that brand commitment — and a continued flow of ad dollars to a campaign designed to get results — is strong. That’s a good thing, as Liberty Mutual Insurance has demonstrated at spot cable.
According to the latest Spot Ten Cable report from Media Monitors, the auto insurance specialist is again the big No. 1 by spot plays, with a substantial lead over category challengers Progressive and GEICO.
Meanwhile, QSRs continue to make their mark, with Domino’s and Subway the No. 2 and No. 3 advertisers by spot play count.
How does the latest Spot Cable report compare to the Spot TV report from Media Monitors?
Here, LiMu is No. 5, but when combining the spot plays is the No. 1 overall for cable and broadcast television.
That’s because the divergence is wide between broadcast and cable TV, with Dupixent, Walmart and McDonald’s far more active on free-to-air television for the week ending April 17.
