VIZIO Introduces ‘Jump Ads’ To Connect Linear TV With Streaming
It's designed to bridge the gap between linear TV and streaming services. And, broadcast TV companies could have a particular interest in such a product, given viewer trends suggesting FAST channels and AVOD go hand-in-hand free-to-air television consumption.
Gray Selects Its Q1 2022 Release Date
Gray Television has announced when it will release its earnings results for the quarter ending March 31, 2022. Could the results finally give Gray shares the spark they need to climb past the $25 mark?
CBS News and Stations Selects a Baltimore Leader
She's a veteran local media executive and award-winning journalist who has spent close to 3 1/2 years as News Director for CBS News and Stations’ Pittsburgh operations. Now, this local leader may have to keep any Steelers gear in storage, should she attend many Ravens games thanks to her new job.
How Fast Is FAST Growth? A New Amagi Report Tells All
To little surprise, the report finds that FAST performance is accelerating across the globe. And, Amagi says, this is driven by "subscription fatigue" and — in a positive development for broadcast TV companies — consumers’ growing demand for linear viewing experiences.
Is NEXTGEN TV Consumer Interest Growing? This Survey Says Yes
Increasing consumer interest and purchase intent, in addition to ads from Dolby promoting the devices, are giving NEXTGEN TV-equipped television sales a boost. That's according to recently conducted research from Magid, in conjunction with Dolby Laboratories and pro-NEXTGEN TV group Pearl TV.
New FreeWheel Ad Tech To Unify Linear, CTV Ads
As FreeWheel Chief Product Officer Jon Whitticom notes, “The problem historically has been that the two channels were working in siloes, so accessing the right inventory was complicated and opaque." Not anymore, the Comcast-owned unit says. FreeWheel will be offering the product to political advertisers this year.
Wix Wins A Pan-Latin Roku Position as Prende TV Ends
The ViX shortcut button will be featured in the Roku remote controls and Roku TV models only in Latin America beginning next month, allowing users to enjoy the ViX content easily and quickly on their Roku devices. The other big news: Prende TV is fading away in the U.S., come Thursday.
Byron Allen’s Weather Channel and CBS Forge Content Pact
From September 2008 through March 2018, The Weather Channel was tied to a peacock. From 2012-2016, one of its biggest star meteorologists was known for his years at ABC. As of today, The Weather Channel, now owned by media mogul Byron Allen, is aligning itself with a Paramount arm.
Paramount + Earns Caribbean Distribution
A subsidiary of Liberty Latin America has forged an alliance with Paramount that will bring digital SVOD service Paramount+ to a host of English-speaking nations across the Caribbean, including the Bahamas.
Walmart Surges With Spot TV Activity
It's another week where stability and commitment to Spot Cable is seen across the top advertisers using the media to connect with consumers, the latest Media Monitors Spot Ten television reports show. And, they demonstrate that Walmart is back in a significant way.
A Radiant Deal Brings TCT a Carolina LPTV Property
Total Christian Television is gaining a low-power TV station serving the county seat of Lee County, N.C. It is southwest of Raleigh and northwest of Fayetteville.
A Familiar Former Univision Leader Goes Public
He is a former President/GM of Univision Communications' Los Angeles properties and, before taking that role in 2017, the 11-year head of the company's Austin and San Antonio media facilities. Now, he's heading back to Lone Star State television by accepting the CEO role for "Austin PBS."
Nexstar Selects Its Q1 ’22 Earnings Release Date
Its stock price continues to reach new heights. Once Nexstar Media Group reveals its first-quarter 2022 financial results, will its shares climb even higher, breaking the $200 threshold?
MRC Update: No Accredited Services Heading Into Upfronts
The Media Rating Council on Thursday provided an update on the current statuses of the Linear and Connected TV measurement services that are currently engaged in the MRC’s accreditation process. It arrives two days after NBCU effectively snubbed Nielsen data as Upfront currency in 2022.
Linear Viewing: Live Is Life, for MoffettNathanson
"[It] is clear as day, looking at a two-year stack, that live sports and news are rising in importance and value to linear stake-holders," Wall Street analyst Michael Nathanson writes in a new investor note examining the evolution of visual media consumption in the U.S. But, is that the only key value point for consumers and marketers?














