Broadcasting industry advocates may lament the siphoning of ad dollars away from traditional, linear channels to digital platforms, but picture this — of the “GAFAN” group giants one is responsible for more than 55,000 spot plays at cable television for the week ending August 28.
That’s according to iHeartMedia-owned Media Monitors’ latest Spot Ten Cable report. As shown below, Amazon.com is the No. 2 advertiser at Spot Cable, right behind Subway and ahead of QSR Arby’s.
Last week’s leader, Domino’s, pares back its efforts and is now No. 8 at spot cable, based on play count.
How does Spot Television compare to Spot TV?
Amazon.com is the big new entrant on the chart here, too, putting it ahead of two pharmaceutical brands and QSR McDonald’s.
Also of note are a new effort from Lowe’s, and a No. 7 finish from accident attorneys Morgan & Morgan, long active in Southwest Florida.
