With back-to-school activity in full force across much of the eastern United States, quick-service restaurants ramped up their spot plays at cable television during the week ending August 21.
The result? Last week’s leader, Subway, is now No. 2 behind a category competitor known for its pizza pies.
As shown below, Domino‘s is now in the top slot, while Arby’s is No. 3.
Wendy’s is No. 9. Who’s in between? Check out the chart below!
How does the Spot Television report compare?
Domino’s is ramping up its efforts in broadcast TV too, and is now ahead of McDonald’s by placing at No. 3.
Meanwhile, pharmaceutical brands take up three of the slots for the week ending August 21.
