Saturday, October 18, 2025

Western Maryland MVPD Inks Nielsen Measurement Deal

A full-service telecommunications company owned by Schurz Communications since 1968 has reached a multi-year agreement for local TV measurement. It's a deal that will see Nielsen's data support the Western Maryland-based MVPD's ability to determine the individual local performance of the cable networks that it represents and the audience that each network delivers. 

OTT Competition For Screen Time Poised to Increase

Attention, broadcast TV station owners and managers: Streaming growth has stalled, and the fight for streamers is now to retain subscribers. That's the big takeaway from research released late last week by Kantar, which says this fight for retention will be heightened between now and the end of the year. Can broadcasters perhaps benefit from this, in particular with their digital multicast and/or OTT offerings?

Study: OTT Cost Hikes Could Yield More Consumer Cancellations

U.S. consumers are spending more money on TV subscriptions and the devices to optimize the viewing experience, and the chances of cancelling a pay TV service remain high. That's according to a newly released research report. However, are those findings biased based on the entity that conducted the research?

Who’s In As Sponsors For Latin Grammy Award Telecast?

It's the biggest night in Latin music in the U.S., and Univision Communications has lined up a wide array of advertisers — including several luxury brands — as sponsors for the event. Look for activity from Bulova, Frontera Wines and Old Parr Whisky, among others, on November 18 when Univision televises the 22nd annual Latin Grammy Awards.

605 Widens Its Polk Automotive Partnership

The deal means 605 will further integrate Polk Automotive Audiences and Polk Signals, including anonymized vehicle sales, within the company’s TV measurement and attribution products 605 PLATF0RM and 605 IMP4CT.
CIMM logo

Ahead of Clarke’s Retirement, CIMM Sets Converged TV Webinar

Ahead of her CIMM farewell, Jane Clarke will co-host a special update webinar "on the four main building blocks of converged TV measurement that are needed to advance new solutions for complete cross-platform video measurement."

Yañez Rises As Univision Sets Leaders At Former Entravision Operations

On December 1, leadership changes at stations in Orlando, Tampa, and Washington, D.C., Univision Communications is gaining control of from Entravision will transpire. At the same time, Univision is giving a promotion to local leader Roberto Yañez.
Bill Livek, Comscore

With American Spirit Deal, Comscore’s Local TV Aims Widen

With its stock stuck in the mid-$3 range across 2021, the thirst for providing an alternative to Nielsen is apparent for Comscore. And, it is slowly succeeding, as it has a new expanded agreement with the owner of television stations in 8 small to mid-sized U.S. markets.
SBG / Sinclair Broadcast Group

A Media Performance Measurement Decision From Sinclair

The Sinclair Digital arm of Sinclair Broadcast Group and the Baltimore-based media company's marketing technology and managed services operation Compulse have selected a measurement and marketing analytics platform to measure media performance across its 300+ digital properties.

Maple Leaf ‘Succession’: Edward Rogers Gains Control

The family drama behind the future of Rogers Communications, one of North America's biggest media entities, has dominated the headlines of the Sun tabloid and Financial Post. Now, it appears that the son of the company's late founder, Ted Rogers, has been empowered to constitute a new board — something his siblings fought to stop.
CIMM logo

CIMM Readies Leadership Transition

The 12-year-old Coalition for Innovative Media Measurement (CIMM) will be getting new leadership within the first three months of 2022. That's because the organization's CEO and Managing Director who has held the dual roles since CIMM's 1999 creation is retiring.
Sinclair Broadcast Group logo

Sinclair Grabs Lenders’ Outstanding Diamond Sports Loans

The broadcast media company that among its holdings includes Bally-branded regional sports networks has just purchased and assumed the rights and obligations under an accounts receivable securitization facility of Diamond Sports Finance SPV.
Family shopping together dressed in holiday attire

Broadcast TV Aflurry With Holiday Spots

Yes, Veterans Day is Thursday. Yet, it already looks and sounds a lot like Christmas. With Hanukkah arriving on November 28, retailers are already in high gear on gift-giving ideas. For two brick-and-mortar department store brands, the ad activity surged in a significant way.
Nexstar Logo

Nexstar’s Upcoming Dividend Gets Wall St. Notice

For investors, getting in to Nexstar Media Group would involve purchasing the company's stock at a record high, as NXST has surged from $57.73 in March 2020. For Simply Wall St., snapping up shares today may still be beneficial. Why? Nexstar is going ex-Dividend next week.

Three Ex-Entravision Markets Go No-Nielsen Under Univision

On Friday, it became known that audience measurement services in three Univision markets it is gaining from Entravision will be delivered to the nation's largest Hispanic-focused multimedia company exclusively by Comscore.