Here’s a deal that will make some say, “¡Olé!” and saudade.
TV industry and “omniscreen” advertising and analytics firm Samba TV has signed a new strategic partnership with an adtech platform that enables it to enter España for the first time.
The pact is between San Francisco-headquartered Samba TV and Smartclip.
The expansion into Spain “delivers another key pillar in Samba TV’s global growth strategy,” Samba TV says. It marks the company’s fifth major international announcement this year, following expansion of its advanced TV footprint in the Australian, British, and German markets, as well as the launch of a partnership in France.
Furthermore, the entry into Spain marks the second consecutive top 15 world advertising market that Samba TV has entered in 2022 alone.
The partnership allows Samba TV’s proprietary smart TV viewership data available to Spanish advertisers exclusively through Smartclip’s adtech platform. With 82% of Spanish adults embracing connected TV content, the partnership allows advertisers in the nation to “leverage the scale and granularity of Samba TV’s ACR-powered viewership data to achieve incremental results beyond linear TV buys and measure campaign reach and frequency.”
Ángel Fernández Nebot, Country Manager for Spain at Smartclip, commented, “Our strategic partnership with Samba TV allows us to achieve a unique position in the market. Thanks to this agreement, we can offer the best advertising solutions, taking advantage of the synergy between linear television and the rest of the media. Together we will deliver the Spanish market far greater efficiency in the media plans of our advertisers, helping to maximize the results of their advertising investments.”
