Real Estate and Home Improvement: Big Influence From OTA TV
The goal of a purchase funnel study is to identify and highlight the critical role media platforms play in influencing consumers throughout the purchase decision process. For the TVB, purchase funnel analyses were put to the test for the Real Estate and Home Improvement categories. The results should please TV sales leaders across the U.S.
Twin Cities Prepping for Tuesday NEXTGEN TV Launch
The new digital broadcast standard powered by ATSC 3.0 will debut in the Minneapolis-St. Paul market on August 22, and with the conversion of a "lighthouse" UHF station to NEXTGEN TV broadcasts comes an announcement from the NAB of its next PILOT Next Generation TV Fellowship.
‘Tamron Hall’ Shifts With New ABC O&O Local Newscast
New 10am hourlong local newscasts came September 11 to WABC-7 in New York, WPVI-6 in Philadelphia and WTVD-11 in Raleigh-Durham. That is because “Tamron Hall” took over the 2 p.m. time slot in those markets, aligning her with the other ABC Owned Television Stations’ afternoon programming.
‘Florabama’ UHF Could Pay Up For Issues/Programs Flub
The broadcast home of a hyperlocal television operation branded as "Blab TV," which serves the Fort Walton Beach-Destin, Fla., area in addition to counties in Alabama north of the Florida state line, could be on the hook for a sizable fine for a delinquency tied to the filing of issues/programs lists associated with the UHF property.
Four TV Translators Face Fine For Late License Renewal
Whether it is a full-powered UHF or a television translator station with a micro-size signal contour, adhering to FCC deadlines is a must. Just ask Guymon TV Translator Inc. The Oklahoma licensee faces a fine for not filing its license renewal applications with the Commission in a timely manner.
TEGNA Shareholders OK ‘Say on Pay,’ Keep Board Members
In a sign that the company has solidly moved far from the failed effort by Soohyung Kim-led Standard General to acquire it, TEGNA has announced that its shareholders have "overwhelmingly approved" the re-election of nine board members. Concurrently, the TEGNA stockholders said yes to an advisory resolution on the compensation of the company’s named executive officers.
NATPE Global Appoints New Advisory Board
On May 17, it became known that the NATPE Global conference would be returning. Now, new NATPE owners say they've got an "all-star advisory" board planning the NATPE Global 2024 affair, which will have a downtown Miami venue rather than the Fontainebleau Miami Beach.
With Shares Near One-Year Low, Entravision To Present At IDEAS Affair
Its foundation is in radio and television serving Spanish-speaking Hispanics across the U.S., but its revenue drivers and future is squarely focused on global digital advertising solutions. That's perhaps a message the Chief Financial Officer of publicly traded Entravision will be sharing next week at an investor conference being held in Chicago.
Newsgathering EVP Rises to CBS News President
With the promotion on Monday of Wendy McMahon to President/CEO of CBS News and Stations and CBS Media Ventures, a 30-year CBS News veteran who most recently served as EVP/Newsgathering will now have top editorial oversight for the unit, across all platforms — including CBS News Radio.
On Spot Cable and Spot TV, Domino’s Delivers
The latest look at the Media Monitors Spot Ten TV and Spot Cable reports demonstrate how different the two forms of media are when it comes to marketers' placement choices. For the week ending August 13, there's little crossover, with one big takeaway food brand present on both charts — and few other advertisers.
Oh, Guel: HDO Comes On ‘Sham’ Deal Claim
FCC Media Bureau Chief Holly Saurer has issued a Hearing Designation Order to the licensee of five LPTV stations and Antonio Cesar Guel, the former head of Hispanic Christian Community Network, on the grounds that Guel and HCCN are "one and the same," abused Commission processes and violated its rules, and appear to have engaged in a "sham" transaction.
Five LPTV Licensees Dinged For License Renewal Tardiness
When a licensee fails to timely file a license renewal application, it's become a nice way for the Federal Communications Commission to meet its annual operating budget. On Thursday alone, five notices were sent to licensees of low-power TV stations for their individual transgressions. Collectively, should there be no reduction or cancellations of the proposed fines, the FCC stands to add $10,500 from its coffers.
Winemiller Agrees To Cash ‘n’ Swap Deal With NewsNet
Manoj Bhargava, who created the 5 Hour Energy beverage, has been fueling dollars into properties designed to convert free-to-air multicast offering NewsNet into a fully accessible network using owned-and-operated low-power television stations. Now, NewsNet parent Bridge News LLC, led by Vince Bodiford, is working out an exchange with another prolific LPTV trader.
Connected TV: Not Magnetizing New Dollars
While Connected TV is keeping overall television spend stable, it is not yet attracting new dollars to the platform, a new report from WARC Media finds. As a result, Connected TV growth is three times slower than retail media at the same point in its development.
Meet The New Ad Sales and Operations Heads at CBS Stations
Two individuals — one with local digital and ad streaming experience, the other the current VP/Director of Sales for CBS Stations' Chicago media properties — have been chosen to succeed Julio Marenghi, who will leave on October 1 as head of sales.














