The broadcast television network controlled by way of a majority equity interest from Nexstar Media Group will be added to three of its stations’ digital subchannels, starting January 1, 2024.
This brings The CW Network to WMBB-13.2 in Panama City, Fla., replacing AntennaTV. “The CW is a great brand, and with solid leadership from its new owners Nexstar, it is already making amazing changes,” said Terry Cole, WMBB’s General Manager.
At the same time, Nexstar is adding The CW to a digital multicast channel associated with one of its two television stations in Grand Rapids, WOTV-41, branded as “ABC4”.
Lastly, the CW is coming to Nexstar property KELO-11 in Sioux Falls, S.D.
“The addition of CW programming to these Nexstar-owned stations will bring the number of Nexstar and partner-owned CW affiliates to 45, covering more than 39% of U.S. TV Households,” said Andrew Alford, President of Nexstar’s broadcasting division. “As The CW’s No. 1 affiliate group, we are very pleased to be taking this step, especially as several new entertainment shows get set to premier and ACC college basketball moves deeper into its season—WWE NXT in Fall 2024 also will be a big hit. As a result, our CW- affiliated stations will be able to offer advertisers even more opportunities to reach viewers.”
Dennis Miller, President of The CW Network, added, “These stations are great additions to the CW family. Each station has a deep relationship with its viewers, advertisers, and the communities it serves, which is exactly what we look for in an affiliate—each will be a superb ambassador for our programming.”
