In-feed sponsored content success rely on brand familiarity, trust, more
A new comprehensive study of U.S. online news users by the Interactive Advertising Bureau and Edelman Berland shows that relevancy (90%) is the top factor in sparking interest in in-feed sponsored content, yet it also clearly demonstrates that the public’s feelings about the advertiser itself determines the success of this type of native advertising.
Horizon Broadcasting re-launches MyCentralOregon.com
Bend, OR-based Horizon Broadcasting Group, the operator of six radio stations in Central Oregon, has re-launched MyCentralOregon.com
On-demand streaming audio up 50% in 1H
During the first half of the year, digital album sales were down 11.6%, while purchases of individual tracks
“Measuring Broadband America” report shows healthy Internet sector
Last week, the FCC published its fourth annual report on measuring fixed broadband, and the results yet again
Amazon to debut “Really” in third pilot season
Amazon Studios will debut the half-hour dramatic comedy pilot Really from Jay Chandrasekhar (Super Troopers), Main Street Films’ Craig Chang and
Google to launch 180 satellite for global internet service
Google is planning to launch a fleet of 180 satellites to provide web access for the 4.8 billion people not yet
Hispanics well ahead of the pack in mobile video
Hispanics over-index in a number of mobile media usage and consumption, including watching
Online content: Fee for free?
New research from University of Michigan / Michigan Ross Marketing Professor Kanishka Misra shows how media providers could boost online revenue with the right mix. Online content providers constantly grapple with how much to offer for free and how much to charge. Pile on too many fees for content, and customers disappear and ad revenue declines. Give away too much, and you could miss out on subscriber revenue. Customers have been known to flee websites in droves over even the slightest of fees.
dotFM teams with Radionomy
BRS Media announced that dotFM, the .FM Top-Level Domain Registry, will work together with Radionomy, the no-cost internet radio creation platform, to offer clients a service that lets anyone create a music or talk Internet Radio Station with a .FM or .AM prefix.
Wheeler: Open Internet must be preserved and protected
FCC Chairman Tom Wheeler denied that he’s trying to divide the Internet into fast and slow lanes
AOL, Microsoft team on content offering
AOL announced it has signed a video distribution deal with Microsoft. Beginning this summer, content from AOL brands like HuffPost Live, TechCrunch and
iHeartRadio adds WebmasterRadio.FM’s B2B network
WebmasterRadio.FM, celebrating its 10th year of delivering original talk programming surrounding digital
2014 smartphone ownership demos
Tom Webster of Edison Research posted some interesting findings on smartphone penetration in the US. Edison took a look at their random, representative sample of Americans 12+, to examine smartphone penetration by demographic group:
StreamGuys, Orban join forces
StreamGuys and Orban joined forces at NAB last week to bring an affordable turnkey streaming service to market that addresses the complete internet radio ecosystem. The service will help broadcasters cover the entire media landscape of where audiences exist today — and effectively monetize streams to accelerate ROI.
BIA/Kelsey: 2014 US mobile local ad revenues hit $4.5 billion
U.S. mobile local ad revenues will reach $4.5 billion in 2014, up from $2.9 billion in 2013, according to BIA/Kelsey. In its Annual U.S. Local Media Forecast (2013-2018), the firm projects mobile local ad revenues to more than triple over the next five years, reaching $15.7 billion in 2018.