Consumers won’t buy what they don’t see
That’s likely why viewability is cited as the chief concern of interactive media and advertising professionals.
FCC proposal for new MVPD definition is out
The FCC is looking at bringing internet services within the definition.
Holiday online spending trends
Online spending is up. Big shocker, right?
Boring in on digital
The message: Any legacy media company that is treating digital like an afterthought...
Further predictions for digital in 2015
Consumers are staying connected to the internet in an ever increasing number of ways.
Looking ahead at digital in 2015
Global consultancy Strategy Analytics specialized in all things digital...
Hearst makes an awesome buy
An online video service owned and operated by animation specialist DreamWorks is getting a partner.
Net neutrality makes in into FCC meeting after all
The agenda of the FCC’s December Open Meeting did not include any items pertaining to network neutrality.
To be or not to be on mobile
Is it really worth the while of radio and television broadcast companies to increase their profile on mobile devices?
Robots pilfering adspend
Advertisers get zero bang for the buck when they pay for a click that is not seen by human eyes.
FTC not kidding about Google boondoggle
The Google Playstore opened for business in 2011. The only problem was...
Mobile doing more than encroaching on broadcast
Broadcasters are by now aware that time spent with mobile devices can mean time subtracted from broadcast...
Magazine aggregator attracts funding
An online consortium of publishers are party to Next Issue Media...
Netflix on Foolish billionaire sell list
Motley Fool took a look at what stocks were being dumped by a trio of billionaires.
Eshoo issues warning based on GAO report
There seem to be few standards when it comes to internet providers and data caps...