People watching TV

On the job with your younger television audience

An important insight into the nature of your audience is knowledge of how much money they make, and how
Group of People

On the job with your younger radio audience

On the job with your younger radio audience An important insight into the nature of your audience is knowledge of how much money they make, and how they make it. Thanks to the research experts at Prosper Research and Analytics, we can tell you that and more. Today, we look at the younger half of the radio audience.
Deal

Third quarter was 2013 trading hot zone

When Q3 came to an end 9/30/13 it accounted for about 33% of the year to date at that point in simple terms of elapsed time – it didn’t take an analyst to make that prediction. But it also accounted for almost 60% of the accumulated station trading value.
Deal

Radio leads the way in September trading

For the first time in 2013, there was more value in station trading on the radio side than on the television side – it was by far the biggest month for radio all year, while television lacked the kind of blockbuster deal that have been filed earlier.
Pile of Money

August was 2013’s third big station trading month

It’s hard to call it a slow month when proposals to move over a billion dollars’ worth of broadcast inventory were filed with the FCC – but it definitely dialed down from the activity two previous months.
Deal

Station trading: That was the month that was

It’s time to do come catch-up in our ongoing effort to keep track of station trading during 2013. Today – the month of July, during which television cemented its dominance as the primary center of trading attention.
Chart

Alternative TV choices of your older-skewing fans

Chances are that when your radio regulars are seeking broadcast entertainment, and they do not happen to be in a vehicle, they are watching television. But what are they watching? This is a very good thing to know for a number of reasons, and thanks to the research wizards at Prosper Insights and analytics, we can pinpoint viewing habits four you. Today we look at old-skewing TV audiences.
Survey / Poll

What older radio fans like on TV

Chances are that when your radio regulars are seeking broadcast entertainment, and they do not happen to be in a vehicle, they are watching television. But what are they watching? This is a very good thing to know for a number of reasons, and thanks to the research wizards at Prosper Insights and analytics, we can pinpoint viewing habits four you. Today we look at older-skewing radio audiences.
People watching TV

Alternative TV choices of your middle-skewing fans

No matter how loyal they might be, it is highly unlikely that your primary TV fans watch your particular genre all the time. So where are they when they tune elsewhere? This is a very good thing to know for a number of reasons, and thanks to the research wizards at Prosper Insights and analytics, we can pinpoint viewing habits four you. Today we look at middle-skewing TV audiences.
People watching TV

What middle-aged radio fans like on TV

Chances are that when your radio regulars are seeking broadcast entertainment, and they do not happen to be in a vehicle, they are watching television. But what are they watching? This is a very good thing to know for a number of reasons, and thanks to the research wizards at Prosper Insights and analytics, we can pinpoint viewing habits four you. Today we look at middle-skewing radio audiences.
TV Remote

Alternative TV choices of your young-skewing fans

No matter how loyal they might be, it is highly unlikely that your primary TV fans watch your particular genre all the time. So where are they when they tune elsewhere? This is a very good thing to know for a number of reasons, and thanks to the research wizards at Prosper Insights and analytics, we can pinpoint viewing habits four you. Today we look at young-skewing TV audiences.
People watching TV

What young radio fans like on TV

Chances are that when your radio regulars are seeking broadcast entertainment, and they do not happen to be in a vehicle, they are watching television. But what are they watching? This is a very good thing to know for a number of reasons, and thanks to the research wizards at Prosper Insights and analytics, we can pinpoint viewing habits four you. Today we look at young-skewing radio audiences.
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Finding the radio faves of your older TV audiences

And here it is – part six of a six-part series tracking broadcast audiences across the radio dial. We’ve looked at the secondary radio choices of radio format audiences, and tracked young and middle-aged TV fans to their favorite radio destinations. Today, we conclude with older television fans.
Radio

Chasing your older radio audience across the dial

Chasing your older radio audience across the dial Where do your core listeners go when they are listening to a different station? We have the answer to that question, and today we will apply it to the audiences of older-skewing format. Exclusive RBR-TVBR analysis of the in-depth research from Proper Insights and Analytics makes this possible. There are a number of strategic things you can do if you know where your wandering audience has wound up.
Deal

June trading set a 2013 benchmark

The thing about station trading is that it only takes one blockbuster to totally skew the results when looked at on a monthly basis – and that’s what happened in June. One deal was all it took to make the month by far the biggest in terms of value up to the time it was announced.