"Radio Sales 2.0"
How well are you taking advantage of your digital marketing and social media assets? If done well, you can be sure that the results will be increased sales, improved customer service
News marketing as local car advertising
A comment and question from last week's article "What Cable Networks Can Teach Us About News Branding."
"Cable takes a Madison Avenue advertising approach while...
The arrogance is gone…?
As a result of a down economy and other conditions, advertising companies and their clients are aggressively searching for creative ways to better compete in their respective markets
Taking HVAC contractors from cool to hot for your station
Heating and air conditioning contractors work on a 30 percent gross margin of profit and the value of one new customer
How much money should I be making from the web?
If there is one universal question we hear from radio broadcasters repeatedly it’s: “How much money should I be making off the web?” That...
It’s OK to take No for an answer
My life has been very blessed, mostly since I immersed myself into the world of radio and met my wife. She and I have a beautiful place in the middle of the
Using a lead generation strategy to optimize product offers
Aluminum bats hit the ball farther mostly because they have a much larger “sweet spot.” Just as in baseball technology
8 Ways to fix a DRTV program that isn’t working
It’s not easy to be successful in business. According to the SBA there is a 56% failure rate for small businesses over a four-year period. In the DRTV world
You have to get to know me before you get to sell me
From MarketingProfs Social Media Newsletter: A recent Nielsen study found that global consumption of social media increased 82 percent from Dec. 2008 to
DRTV marketer’s advertising strategy in a down market
Timing Isn’t the Only Thing….. It’s Everything. The expression “you fish where the fish are” is an appropriate strategy for
Is podcasting right for your marketing plans?
Podcasting can be a powerful and compelling component in an advertisers’ marketing efforts -- but no two advertisers need to approach podcasting in the same way (and there's no real "right" or "wrong" way to use podcasting.)
Dreams and Nightmares: Taking DR Products to Retail
The dream of nearly all DR marketers is to see their product on the shelves of tens of thousands of retailers across the country. Unfortunately for many companies, this dream often turns
Market strategies and observations for 2010 and beyond
With 2010 in full gear…we sat down and tried to come up with a few observations on just what will happen to radio in the future -- this year and beyond. Every day more and more
The Dangers of Building Brands on Oversimplistic Research
Turn on early morning television these days and you will find a zillion lawyer ads. Almost all follow the hackneyed lawyer ad
How to Help "Special Occasion" Clients
“Special occasion” businesses have a never-ending responsibility to teach consumers how to use their products and services. Florists, candy stores