Using a lead generation strategy to optimize product offers
Aluminum bats hit the ball farther mostly because they have a much larger
Social Networks – the Thin Line Between Informing and Annoying
Ten years ago, blogs were the rage. Everyone from the CEO to the custodian launched one, chronicling every scintillating step of their daily routine. But the harsh reality of blog life quickly
32-The Magic Number in Local Direct Broadcast Sales
Despite the economy, life is very good for many radio and TV salespeople in every market. I know because I have met them
The true cost of per inquiry advertising
Nothing in life is free
Five Reasons for the Increased Interest in Radio Advertising
There are 5 reasons for the recent comeback of radio: Radio attracts more ad dollars this year than it has in a decade:
What’s your tagline?
With the explosion of social media, you
Identify Your Influencers
Get atleast five times marketing ROI increase by identifying influencers. Marketing challenge today is more strategic than tactical. Reality: way most companies market themselves and their offerings simply does not connect
Marketers: Get Your Commercials Seen
For as long as there have been program ratings, marketers have been concerned with how many viewers are watching their commercials. Do they leave...
Guvera gets traction with advertisers
Guvera, the on-demand service that recently launched here in the US, has gotten some early traction with big national advertisers who like the streaming...
Pinning a marketing venture on your local bowling alley
Marketing magazine Media Life explored a venue that many may not think about too often when they are considering a marketing plan. As we gave away in the headline, we
Marketing TV brands with social media optimization
You've probably heard of SEO, search engine optimization, but there is a new term you should be familiar with, SMO, which stands for social
Bad PR still having an impact on auto sellers
BP may have grabbed the headlines and become the corporate ogre in the view of many Americans, but recent bad PR is still impacting car sales to some extent
Talking points for local direct clients: it’s only about the consumer
Advertisers depend on us to bring them new business and to help them bring back old customers. But today's consumer is
Where advertising budgets really come from
The last time I saw my dentist for a routine cleaning, her assistant took my blood pressure. I asked her why, and she told me that more people visit the dentist than the
The "turn-around" news marketing test
Most of us roll our eyes when we hear companies market "price-of-entry" features. The car dealer: "We will give you the best car for the lowest price."