A case for Ad-ID in Radio
Ad-ID is the only advertising asset coding system supported and authorized by the American Association of Advertising Agencies (4A’s) and the Association of National Advertisers (ANA) across all media
Getting real about news marketing effectiveness
The past decade has seen dramatic drops in both the reach and frequency of advertising messages available to station marketing. In these days of tight
Does Your Media Representative Make the Grade?
Top media representatives know that client service is essential. Regardless of the market or media type, the best reps
An Insider’s Secrets to Successful Rebranding
The current economic rollercoaster has forced unwanted changes on businesses everywhere. Those changes may be wreaking havoc with your brand and affecting your success....
PR does not equal press release
Many times PR is confused with press release when, in fact, PR means public relations. Sending out press releases is a great tool within public relations. There are several PR activities
The Biggest Key in Networking is Follow Up— Make Sure You Do It!
If you meet someone at a networking event, make sure you follow up. So many people go to an event only to take a stack of business cards and pile them in a drawer or on their desk
The Power of One
The evolution of radio advertising is happening in lockstep with the revolution in advertising across all mediums. Consumers are increasingly in full control of their entertainment environment
Create a ‘Meet and Greet’ Mindset for Networking Success
To be successful at networking, you need to ensure you’re in the right mindset first. An attitude of meeting and greeting goes
Create an outstanding elevator pitch for your station, group, or yourself
Everyone has been told that they need to have a great elevator pitch, but how many of us really do? It is worth the...
Creating a Networking Strategy for Yourself or Your Station
Connections are one of your most valuable assets. The single most important thing you have is your contact database. Having a great Rolodex of people to call on- not only as clients
Back to the Future: Advertising as Destination
Next generation models for content-supported advertising Everyone talks about ad-supported content. But ad-supported content is a misnomer and a myth
Study finds young more accepting of unsolicited communications
Whether its robo-calls, text messages or emails, a recent study has found that if the message is from someone you don’t
Focused press release ideas for your station or group
Integrating a public relations strategy into your media mix is one of the most cost-effective components in a plan. Having
Building a Marketing Communications Strategy for Your Station or Group
If you're a small station or group that believes having a marketing communications strategy is an idea reserved for huge corporations or groups that have large marketing departments, you're
Your Station or Group Database Is Your Goldmine— Take Care of It!
A lot of people go to a networking meeting, trade show, or conference only to return with a big stack of business cards that they either throw away, put in a drawer, or keep as a ever-growing