Radio is Gaining First-Time Advertisers
In a time when advertising dollars are being reevaluated and stretched, many advertisers are turning to radio for the first time as a way...
Advertising opportunity: Homeowners insurance companies
Talk about an industry that needs to improve its public image. An annual survey by J.D. Power and company has found that consumer satisfaction with homeowners insurance companies has fallen to a five-year low. Now in
Advertising good deeds makes local clients rich
As a former Webelos Scout, www.meritbadge.com, I can assure you that doing good deeds are always more advantageous when someone is watching you. Local clients in every product/service category do good deeds for consumers
Effective Web Site Teases
Driving traffic to your web site is a priority task for most newsrooms these days. Front-line producers have developed sophisticated strategies to carry viewers from segment to segment, but
The Role of Traditional Media in Social Media Campaigns
Facebook may have enough users to be called the third largest country in the world, but a very small portion of their citizens are visiting your client
Things Are Looking Up!
Recently, I had the opportunity to spend time with Ed Whitacre, Chairman and former CEO, of General Motors. Ed is very professional and very demanding. He impressed me so much about the future of General Motors that I
Trading Broadcast Dollars for Digital Dimes
If you put a dollar bill into one of those change machines and it gave you back a dime and a nickel, you might be a little upset. That's what the digital change machine is doing to radio right now
Back to the Future? How to Bring Rates Back Up
Cheap rate packages are keeping broadcast stations from reaching their short and long-term revenue potentials. In markets all across the country, rate structures are cratering, with prices dropping
Do you have a true news brand or just a slogan?
In the old sitcom "Bewitched" the heroine's husband, Darrin Stevens, worked at an ad agency and many of the episodes showed him and his wonderful wife Samantha, teaming up to come up with that perfect phrase and all your marketing woes
Car buying goes to the dogs
Here's an idea for a car dealer ad pitch that you've probably never seen or heard before: We have the vehicle that your dog wants you to buy. It just might get a dealer some attention from potential
YES is best but a NO is good too
When you
30 Contest Ideas Test
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Workflow Strategies that Empower Social Media Marketing
Social media is like custard. Social networking is one of the most powerful and low-cost advertising tools around. Unfortunately, many marketing professionals shy away from
In a world filled with ‘media’, why do we have a scarcity of true...
We are working in times of exponential growth in the media landscape. To the marketer, it seems as though new media