Email marketing for media salespeople
In addition to those spots-and-dots you've been slinging, most of you have also been tasked to make sales of digital advertising products like web banners, pre-rolls, streaming spots
Radio can deliver leads, but it can’t deliver sales
I wonder if people in radio know that the wrap on Radio in DR circles is that radio can drive high volume of calls or leads but often radio leads hardly convert at a paltry level relative to TV and Online. As an
Mobile Banking: A Growing and Lucrative Market
Time to sit down with your local bank marketing departments and show them the real world of how today's consumers are doing their
Overcoming the hijackers: How to retake control of your local direct rates
“Our market’s different,” says the manager of a medium-market station. “Increased competition, the bad economy and little agencies are driving our local direct rates...
There is a food fight going on, Seize the moment
Get your ideas around grocery stores and make a solid marketing presentation because there is an all-out food fight. Tip 1: to take to your local grocery
Finding talent unexpectedly: Who’s Your Darci?
Darci the bank teller caught me off guard. "I want to do a radio commercial. I want to be on the radio," she said....
Pump up your press kits with the right material
Press kits are a very important part of a media strategy for your station or group. Many situations such as trade shows, promotions, events,...
How to Raise the Bar on Local Client Budgets
These next few weeks are critical for radio and television reps trying to lock in 2011 local direct ad budgets. The question is, even in a recession, are you asking for enough, or are you leaving
Media tours: Even a station or group needs them
Hosting a media tour is a great way to gain exposure. Raising awareness of your brand and promotions enhances the value of your station...
Creating the right press kit for your station
Radio and television stations are notorious for hosting events and creating promotions that generate buzz. To extend the longevity of the promotion, it
TV’s struggle with conversational marketing
"There was a definite process by which one made people into friends, and it involved talking to them and listening to them for hours...
Bolster your marketing message with your phone system
Multiple people call your station or group on a daily basis for various reasons. Because of that, your modern phone system should create the right branding opportunities for your
TV Marketing Lessons from the Retail Side
The Clairvoyant Salesman: There are times when I really pity the women of the world. They will never get to live one of the most exhilarating experiences of raw power to be found on the planet. It is that most
Client-voiced commercials: What
The Friday Poll Question for members of Radio Sales Café was a two-parter:
1) What percentage of your advertisers voice their own ads?
2) What are...
Death of a Salesman
Three people entered the meeting: The radio salesperson (sorry,