Top 10 Online Revenue Challenges of Radio-TV today and going forward
Hard to believe, but in the broadcast space are still operating its digital business like it did in 1999: build content, get traffic, then sell ad units around that traffic
A new digital strategy for radio: Busting myths about revenue sharing
After receiving a great deal of feedback from RBR.com readers regarding my series of columns on Revenue Sharing, here are a few of the...
Sales: You’re not doing it right.
If you're talking price instead of profit...
You're not doing it right.
If your prospect doesn't say "great question - no one has ever asked me...
Marketing Best Practices: Building Brands with Attitude
There is one place in the business world that truly performs magic - the marketing world. The truth is that most products are really...
Get the most of trade shows and conferences
For several years, companies have been cutting back on the amount of trade shows and conferences that they participate in. Stations have also been...
Why managers are often the worst brand builders
Even in these days of deep cost cutting, the in-house ad agency is exceedingly rare among large companies. You will find that most successful...
Raiders of the lost ad budget
Advertising dollars are scarce in the best of times. Competition is always fierce. But in today's economy, can any businessperson afford to squander his...
A New Digital Strategy for Radio Part 4: The Future
This is the fourth and final article in the series on instituting a successful Revenue Sharing Program for your station. Up to now the...
Integrated solutions = new ad dollars
According to a recent findings by Forrester research, the majority of Small Business Marketers (54%) plan on doing more internet marketing this year than...
TV marketing that breaks through the clutter
Why is it that some news promos never seem to lose their freshness and others make viewers weary after just a few plays? "Ad...
How to help automotive dealerships in 2011
After a couple of the worst years in automotive history, (2009 was the worst year for automotive sales in almost 30 years) 2010 proved to be somewhat better
Use cornerstone campaigns to build monumental Internet sales
If you wish to make this a monumental year of Internet sales, it is essential that you begin by building it on a solid foundation. It is a lot easier to
Social Media Marketing Tactics for Television
One of the biggest trends by media companies is the launching of individual blogs for their shows. AMC's "Mad Men" website gives audiences a...
Why this "DRTV" agency is bullish on radio
If you haven