Marketing Best Practices: The Expert Testimonial Ad
In the clutter of today's ad environment, advertisers must yell louder than ever to be noticed, and simply grabbing attention is often the sole...
Remnant ad networks can be a deadly revenue stream for local media (video)
From our first edition of Manager’s Business Report (MBR): It’s understandable that broadcast, newspaper and hyper-local websites love these money makers for their ability...
Best practices for creating testimonial ads
It was one of the most daring and controversial ad campaigns of the past few decades - the Dominos "our pizza stinks" campaign. After...
Quality, shock and a simple creative formula
Lettuce Entertain You (LEYE) is an extremely successful Chicago-based restaurant group. While dining at one of their restaurants last week
Social Media Marketing: Building from the relationship up, not the sale down
Love at first sight doesn't just happen to people, sometimes it happens to brands too. For myself, it was Frye boots. When I first...
That’s a wrap on your station marketing
A cool marketing tactic that not enough radio and television stations take advantage of are vehicle wraps. There are plenty opportunities for gaining additional...
How to emotionally connect with consumers
From his forthcoming new book, Think like an Adman and Sell like a Madman: My seatmate on recent flight was a sales manager working...
Get ahead of the curve on holiday spend trends (Video)
Easter, Mother's Day and Father's Day will see over $37 billion dollars spent by consumers. Key categories is your bench mark for local ad dollars
Your daily deal could soon be a daily dud
Recently, MediaPost presented an article touting how lucrative the “daily deal” concept has become for media companies. The program, as you well know, includes...
The importance of using talking points in commercials
From his new book for local business owners, Think like an Adman and Sell like a Madman: People usually don
The Frightening Brand – How Luxury Products Intimidate You Into Loving Them
In the traditional world of consumer branding, simplicity is the essence of this kind of marketing, but luxury brands take the exact
A New Digital Strategy for Radio: Is Revenue Sharing for Me?
The short answer is
Brand with promo items that fuel your tribe
Promotional items are a great way to keep your station call letters or company name brand in the mind of your audience and customers...
A new digital strategy for radio: Revenue sharing’s keys for success
If you have a Revenue Sharing program going now or are thinking of starting one (which you should), here are a few keys to...
The Ten Commandments of Social Media Marketing
1) Thou Shalt Socialize, not Advertise. Social networking sites are places dedicated to making friends and socializing. People who blatantly sell