Marketing without words: the power of emotional attachment branding
Most brands are easy to describe. Lexus is about opulence. Harley is about rebellion. Krispy Kreme is about indulgence. But take a look at...
Why advertising "doesn’t work" — marketing problems
Some businesses should never spend money on advertising, but unfortunately they usually don’t know it. So, they do it anyway. In many cases, advertising...
Get the most out of email marketing
Even with the hype of social media and other online vehicles, email is the still the best push marketing tool for reaching your audiences. ...
Copywriting best practices: Using humor to conceal a product message
So there I am, doing an emotional marketing workshop for 30 people and trying to remember everyone's name
Technology makes media redundant
Brand (n): a class of goods identified by name as the product of a single firm or manufacturer. (Source: Merriam-webster.com) What do the media
The Negotiator’s Negotiator
Let’s watch a video today. I have learned a lot from watching youtube videos, like how to fix my vacuum cleaner, or how to...
The Rhythm of Ad Copy – Turning Dull Repetition into a Toe-Tapping Beat
Back in my school days in Toronto, the number one pizza company in town did not have the best tasting pie. It established
Why 100% Commission is Killing Radio–Part III
A new approach: The approach is like that of the New England Patriots; they concluded it is the franchise, the massive machine that earns the
The Fanatical Brand – Letting Customers Tell Your Story
Once in a while you see an ad that really moves you. It manages to shake off the feature-obsessed blather of the typical advertising noise and speaks to an emotion deep inside
Why 100% commission is killing radio–Part II
Change: What’s stopping us? We have been successful with our current model for decades the thinking goes – so why should we change now...
Why 100% Commission is Killing Radio
100% commission is killing radio. Now, before you get all in a huff saying this guy doesn’t know what he’s talking about: I’ve been...
What’s wrong with selling what we’ve got right now?
“I can feel guilty about the past, apprehensive about the future, but only in the present moment can I act. The ability to be...
Marketing best practices: The man-on-the-street testimonial ad
I was in the mood for an indulgent afternoon at the movies, and I did my homework. I carefully read all the reviews on...
How to maximize sales effectiveness and efficiency with clients (video)
Create hard-hitting commercials that get consumer
Revenue sharing: A digital strategy for radio that actually makes money! (audio)
From our May, 2011 Manager's Business Report (MBR): Every Radio station today is looking for a digital strategy that actually makes them money. Here...