Domination marketing – How advertising sells with intimidation
"The one who loves the least, controls the relationship."
-Dr. Robert Anthony, self-help author
He is the perfect dream husband for women everywhere. No,...
Marketing mistakes – Buying into the lies that customers tell themselves
"We must select the illusion which appeals to our temperament and embrace it with passion, if we want to be happy." -Cyril Connolly, British...
Planning for back to school opportunities
Shopping list of grade-schoolers is very different from that of college students.. to help the media's advertising prospects RBR-TVBR examines who is buying, and what they
Strengths and weaknesses of competitive media-Yellow Pages and cable TV
Broadcast salespeople have always fight other media for budget share. Focus on the strengths and weaknesses of two competitive advertising mediums, the Yellow Pages and Cable TV
Major Advertisers to TV Ad Agencies: You are a Fossil
In article one and article two, I laid out eleven trends motivating the cable TV ad business. Here are seven more: Dynamic ad targeting...
Big thinking in small markets
Just because you work in a small market doesn
Taking advantage of media fragmentation in product marketing
According to the National Cable Television Association, television media fragmentation started with the enactment of the 1984 Cable Act. Cable networks grew
Dynamic Ad Targeting – Cable TV’s Vision of the Future
Dynamic ad targeting is the great hope of the cable TV future. Just as Google delivers custom ads designed to the user
MBR-Ignoring your customers – A case for reckless innovation
Look at some of the most successful marketers of the past few decades and you'll see a list of creative innovators
Getting appointments with decision makers (video)
Once you identify the problem then you can think about businesses in product/service categories that could easily solve those problems. Then you formulate a creative strategy that goes right to the hearts of the people having the problems.
Cable advertising’s plan for the future
Dynamic Ad Targeting is the future of the cable business. The New Technology is being Defined Right Now. The cable industry predicts it will increase CPM
A license to market your station
An item that is one of the cheapest vehicles (pun intended!) of advertising is a custom license plate, yet the majority of companies are...
Emotional marketing best practices: Building brands for widely diverse audiences
Many people judge the power of a brand by its ability to generate breakthrough creative, but the brands that impressed me most are those...
Of course you don’t take PI advertising, but you should!
Back when I was a brand new radio sales rep, I remember a sales manager telling me that if a prospect even mentioned the...