How to use emotional marketing to build a powerful marketing plan
What is emotional marketing? It is marketing that builds your ego. It makes you feel smarter, bolder, more sophisticated, or any other key emotion...
Ways to Avoid a Self-Obsessed Marketing Strategy
If you want to build a deeply passionate emotional marketing campaign, it is important that you build the brand backwards. That means stripping away...
Radio–what’s your deal?
Broadcasters forget or ignore that radio has natural advantages that are so different from the Internet platforms driven solely by email databases.
The Elephant in the Room at the NAB Convention
No aspect of the radio business is more vulnerable right now than that from the
Best Practices for Marketing Product Features
By its very nature commerce is competitive, and that means companies are going to gauge success by comparing themselves to other companies that sell...
The marketing plan core competency checklist
Marketing campaigns don't usually fail because they do too little, they fail because they do too much. This local TV ad assails you with...
Prospecting: You’re not doing it right
Two of the most preached practices for prospecting new advertisers are:
1. Monitor other radio station to hear who bought ads on the air
2. Flip...
How emotional marketing turned the Toyota Prius into a social revolution
San Francisco solar panel installers are reporting a particularly curious behavior - customers asking them to install panels on the wrong side of the...
Making a Groupon-style revenue sharing work for your clients
Groupon is making billions...so why aren’t you?—Part III. Revenue sharing programs for radio stations enjoy remarkable success because of this simple idea: folks love...
How Marketing Helps Us Feel Better about Doing Bad Things
I call it the side-salad delusion. It is the weird thinking that if you simply add a side salad to any meal, that meal...
Perils of "Groupon" style revenue sharing programs for radio
As demonstrated in Part 1 of this article, there is substantial money to be made for stations with a Radio Revenue Sharing Program. But...
When to ask for the order
Closing is simply the art of using subtle methods to look for buying signals (interest or lack of interest in your proposal), draw out any and all objections and leave with an order. Here are some closing techniques
Groupon is making billions…so why aren’t you getting any?
“Groupon” sales are estimated in the billions of dollars and do you know where is that money coming from? It’s coming from local advertisers. ...
Inflate your brand awareness
Consumers are so busy rushing from one place to another to the extent that it’s is more and more difficult to stand out as...
The secrets of core-values marketing
"All things being equal, people will buy from their friends. All things being not so equal, people will STILL buy from their friends."
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