When you Should and Should Not use humor in sales letters
Some argue that humor can be a disarming and refreshing alternative to the caveman approach to copywriting-i.e., bludgeoning the reader into shock and submission...
Say it with heart
Small business marketers focus their efforts on winning the mind only; however, be aware that the heart (emotions/feelings) makes far many more decisions than the mind.
Research or Marketing: Chicken or egg?
Both research and marketing are important to any product's success. That said, research can make or break your product just as the wrong marketing...
Focusing on "The Actives"
Strategic planning meetings in radio like most industries have used
It’s “Cookie Time”! How to Take Advantage of The Great Window of Opportunity for...
It's budget time and the Yellow Pages loss is our potential gain. Dogs believe that all food is potentially theirs until it's actually eaten...
The Anal-Retentive Achiever – Building Brands for Confident People
Are you an adventurer or a nester? Every personality has at least a little of both, and while most people think of themselves as...
Applying brain sciences to the art of marketing–Part II
Put real-life radio scenarios under the microscope in an effort to provide straightforward advice. These techniques should be viewed collectively
Applying brain sciences to the art of marketing–Part I
According to researchers from the Department of Psychological and Brain Sciences at The Johns Hopkins University - where a healthy slice of the world’s...
Best practices for marketing to the control freak that lives inside all of us
Are you just a wee bit of a control freak? Do you always clean off your desk before you go home? Does organizing your...
Stand by your brand
"Make one point." "Make it simply." "Make it something worth listening to." Sounds easy, doesn't it? Find out what people want and give it...
Word-of-mouth is my best advertising (audio)
From our September, 2011 Manager's Business Report (MBR): How often have you heard those words spoken by an advertising prospect? What do you say...
What liquor can teach us about smart marketing strategy
What is the most powerfully branded product sector in world? My pick would be the alcohol sector. Decades of masterful marketing has consumers wearing...
Copywriting: Just One of Your Many Hats
It is not uncommon for those in broadcast sales to wear many hats. You’re being asked to move inventory, set appointments, woo new prospects...
Selling CPM: How to kill local media
Key take away for local media and the NAB, RAB, TVB and the NAA: YAHOO! relied heavily on page views, commodity content and CPM
The new sales paradigm
Here’s the premise many in broadcasting believe– “if radio is to survive and prosper by further developing its brands as successful content outlets that...