The future of traditional advertising
Radio industry personnel need to open their eyes to it, too. This sure beats selling spots and banner ads
Emeril Lagasse: Best uses of attention grabbers & personal branding
How do you use star power effectively? Emotional marketing master Graeme Newell focuses in on how the Food Network leveraged Emeril Lagasse to significantly boost their brand.
What makes a good Local Sales Manager?
The impact of a Local Sales Manager on station growth and market growth cannot be overlooked. This position should not be set up as...
Essentials for simplifying a marketing message (video)
The power of focus: It is said that perfection is achieved not when there is nothing left to add, but when there is nothing left to take away. In this three-minute marketing lesson, emotional marketing expert Graeme Newell shows how marketers
How Harley Davidson Commercials Make Us Feel Like Outlaws (video)
It's time to stick it to the man! Emotional marketing expert Graeme Newell shows how Harley-Davidson inspires predictable suburban men to live their dream...
The Emotional Marketing Connection of Businessmen (video)
Emotional marketing expert Graeme Newell shows how some of the world's most strategic advertisers glorify stress and overwork as a career badge of honor. ...
Marketing Physics Part III
Winning Creative Awards Hurts Radio: So your station won another creative award. That’s great news! You can now post that shiny new plaque along...
Marketing Physics Part II – Listening is Not Hearing
The goal of any radio station client’s creative and scheduling of their commercials is to simply produce effective campaigns so they (the client) become...
The Ego of Business Men (video)
What makes business men tick? Emotional marketing guru Graeme Newell explains how some men are downright proud of being busier than anyone else.
Marketing Physics – Three Rules from Eureka! Ranch
How would you like to look into your client’s business future before they leap into a major advertising campaign with you? What if you...
Don’t U make these mistake’s
Working in radio does not give us license to trash the English language. After all, we’re supposed to be professional communicators, right? We radio...
What beer teaches us about male egos
Emotional marketing: hidden emotional motivators behind the world's most entertaining beer ads
The Willie Nelson effect and how you can profit from it
Be constantly looking at the edges to see what the next big thing is and you
Yuppie Paradise Branding (video)
Learn how shifting your focus away from product features and onto customer ego
Maximize success of your ad sales and traffic conversions
We have compiled a quick hit list of the 5 major steps you should consider to ensure success