The best way to stand out
What is the best way to stand out when running a business? When working for a company? When just trying to get the attention...
The foolproof marketing plan
Oscar Wilde nailed it on the head when he spoke these words: "Be yourself. Everyone else is taken." Everyone can take these words their...
The new generation of advertising: shouting at people doesn’t work
Advertising has found itself in a whole new universe than before, with many more opportunities, both good and bad. Choosing wisely will be the...
Dealing with doctors who don’t like advertising
Many doctors and dentists feel that radio or television advertising “cheapens” their professions and that it is beneath them to promote their skills. Yet...
Mitch Kline, VP/Radio Sales, TargetSpot, Part II
TargetSpot, the largest Digital Audio advertising network, appointed Mitch Kline as its new Vice President of Radio Sales on 10/15. Mitch brings to TargetSpot...
Mitch Kline, VP/Radio Sales, TargetSpot
TargetSpot, the largest Digital Audio advertising network, appointed Mitch Kline as its new Vice President of Radio Sales on 10/15. Mitch brings to TargetSpot...
Ask More Questions, Ask Better Questions
Would you like to know the three best ways to build stronger customer rapport, increase your credibility as a professional, demonstrate trustworthiness and sincerity,...
Ad writers: Meet the Plain Language and Information Network
Many resources are available to assist aspiring ad writers, but who’d have thunk that Employees of the Federal Government of the United States would...
Get ready for a tidal wave of HD advertising
RBR-TVBR exclusive: Recently, a number of industry publications have pointed out that High Definition (HD) advertising is lagging far behind Standard Definition (SD) advertising,...
Stop rebooting and start building
I recently received a cold-call from a mobile marketing company trying to pitch me on using their services. This is a large company and...
Toothless Commercials Don’t Work
RBR-TVBR Exclusive: I’ve been hearing salespeople complaining about their clients turning up their noses at effective advertising campaigns, opting instead for cliché-infested spots that...
The Tormented Lives of the Squirrel Chasers
I own a beautiful three-year-old border collie named Shiner. You might be aware that border collies are supposed to be the brightest of all...
Welcome to no-brand land!
Marketing executives spend millions building their company's brand in the marketplace. But, is it being spent it in the right place?
A brand marketer's greatest...
Finding Crowdfunders
This post shares an opportunity that I think is out there just waiting to be developed by the best media salespeople. The latest buzzword...
Dealing with predatory advertising agencies
I’m a local direct fanatic for many reasons, but the thing I love the most about dealing with local business owners directly is that...