Sales & Marketing

Have you recently heard or said something like this? “I hit my budget, that’s all I can do! I mean it’s not my fault everyone can’t be as motivated as I am.” Or how about this one? “How can I be expected to do all of these things? I need some more help.” Too often than not we forgot in our world of media sales that to truly make gains, to really stand up and stand out in the work you do, you have to embrace being both a great teammate AND a leader!

But rather what your client can do with your radio station. We all have ratings of one demo or another that will eventually put us in the top tier, we all have good qualitative of some nature for a specific demographic, and most of us by now realize it’s about relationships, ideas, value, and engagement and not CPP’s, budgets, cume, or TQL’s.

You wake up in the morning and you stretch those arms out! As you yawn and go to stand up you slip on whiffle bat your son had left by your bedside and as you go down for the count your dog think it is a great time to see how your face tastes and begins to lick you from your scalp to your chin. How do you react? Do you scowl or get upset because you think to yourself “what a crappy start to such a busy day, I don’t have time for this. I hope my whole day doesn’t go like this!”

Our minds know no limits.  We can gain knowledge and improve at what we are doing at a faster clip if we truly dedicate...

Ten years almost in 100% commission radio and media sales. I have probably worked with well over 200 different reps on sales team

I love what I represent. A sports talk radio station. While I’m not a die hard “super fan” I do love the competition of sports, the teamwork

All you need to become a top biller in your market are 32 active average accounts on the air each month. It’s true. In every market, a couple of

The clock has just struck midnight.  Other stations are just sort of waiting for their morning show to start up in a few hours...

The NFL will be gone in 30 years.  So rang the words of ESPN recently, according to a few expert opinions. Here’s another one...

Radio works, sometimes we don’t work. One of the more frustrating objections I hear when I am speaking to a potential prospect is when they...

I just don’t know if people listen to the radio anymore. I’ll be perfectly honest with you, I don’t know if I would have...

There is no greater feat that you can achieve each day beyond being kind to everyone you interact with than failure. Failing is no longer...