Legal Tips On Avoiding ‘Big Game’ Litigation
Advertisers could land you in a heap of legal trouble, should they fail to take into account what's stated in this column
Why Bad Salespeople Get Hired
How could a $7M sales superstar totally flop at his next employer? Maybe he was simply the wrong choice for the job.
So, Just How Many Americans Own Smartphones?
The smartphone may not be as ubiquitous as you think. This may impact your marketing and promotions, and your advertising.
Stage 4 The Last For FCC Incentive Auction?
In this column from Stephen Sloan, an expert observer of the FCC's incentive auction, signs point to its conclusion in Stage 4
The Key To Luring Ad-Hating Youth
"Younger Audiences Hate Ads Even More Than You Do." Why?
FCC Makes Airing Political Ads Much More Complicated
If trying to maintain the required paperwork for political advertising aired by your station gives you a headache, prepare for a migraine of biblical proportions
New Year, Same Old Pay-TV Double Talk
Broadcast TV advocacy group TVFreedom.org looks beyond "the pay-TV rhetoric" by sharing "the facts" about retrans fees
The Signs That Say It’s Time To Move On
Change is inevitable, but people weren't built to be miserable, says our guest columnist
A Plan to Seize Channels That Actually Aren’t Vacant
"False claims" to have the FCC set aside "vacant channels" for TV white space devices after the incentive auction are discussed
Ways To Turn A ‘No’ Client Into A ‘Yes’ Client
The following tips are both necessary and instrumental for getting bigger deals in less time, from the people who have the authority to say “yes!”
‘OTT Is The New Normal’: Broadcast In ’17?
Over-The-Top video (OTT) has not only been welcomed into the industry fold but is now driving mainstream broadcast strategies
How To Put The Spring Back Into Employees’ Steps
Are your employees happy? If not, this column could provide managers with some good ideas on turning that frown around
An Egregious ‘Enforcement’ Expose
Outside of the D.C. legal fraternity, little was known about a regulation that RBR + TVBR featured columnist Ken Benner takes to task
Distilling Fact From Regulatory Flack
Independent Alternative FCC Compliance Certification Inspector Ken Benner and his wife, Karen, defend ABIP integrity and fairness
Nielsen Breaks Myths Around Black Millennials
Young African Americans are making huge gains. Can your radio or TV station benefit from this in 2017?