Four Ways To Up-Sell Clients
"Apart from simply asking for more business, the goal is to develop or reinforce your relationship with key contacts in the account."
Kenwood Revs Up A Connected Car Option
The company's first multimedia receiver solely focused on non-physical media is scheduled to ship in February.
Is ‘Net-Connected TV Penetration Maxing Out?
The penetration of Internet-connected TVs among U.S. broadband households has grown from 50% in 2013 to 74% at the end of 2016
The Next OOH Opportunity For Radio: Your Car
Is a privately owned vehicle bearing the logo of a radio station's advertiser the next ROI opportunity?
Are Americans Ready For 4K Television?
New research suggests the cart may be coming before the horse
Should We Want A Bipartisan FCC?
Mark Jamison, a visiting Fellow with the AEI and a part of the Trump FCC transition team, says "no." But, he was a strong reason why.
How To Cash In On Out-of-Market Streaming Revenue
Looking to further monetize your AM or FM station's streaming audio? Guest columnist Paul Cramer has some tips for you
Final Words Of Wisdom From Irwin Pollack
The Boston-based radio sales and management trainer and divorce attorney lost his battle with cancer on Wednesday
Legal Tips On Avoiding ‘Big Game’ Litigation
Advertisers could land you in a heap of legal trouble, should they fail to take into account what's stated in this column
Why Bad Salespeople Get Hired
How could a $7M sales superstar totally flop at his next employer? Maybe he was simply the wrong choice for the job.
So, Just How Many Americans Own Smartphones?
The smartphone may not be as ubiquitous as you think. This may impact your marketing and promotions, and your advertising.
Stage 4 The Last For FCC Incentive Auction?
In this column from Stephen Sloan, an expert observer of the FCC's incentive auction, signs point to its conclusion in Stage 4
The Key To Luring Ad-Hating Youth
"Younger Audiences Hate Ads Even More Than You Do." Why?
FCC Makes Airing Political Ads Much More Complicated
If trying to maintain the required paperwork for political advertising aired by your station gives you a headache, prepare for a migraine of biblical proportions
New Year, Same Old Pay-TV Double Talk
Broadcast TV advocacy group TVFreedom.org looks beyond "the pay-TV rhetoric" by sharing "the facts" about retrans fees