Facebook RSS X
  • Premium Content
    • Premium Membership
    • Vital Media Statistics
    • Sales & Marketing
    • RBR-TVBR Interviews
    • Intelligence Briefs
    • Consumer Retail & TV
    • Consumer Retail & Radio
  • Podcast
  • Radio
    • Radio News
    • Radio and Television Transactions
  • Television
    • TV/Cable News
    • TV Deals
  • Media News
    • Executive Inbox
    • Wall Street Report
    • Media Moves
    • Washington Beat
  • Tech RoundUp
  • SUBSCRIBE
    • Premium Membership
    • Sign Up For RBR+TVBR’s Afternoon Newsletter and Weekly Tech Roundup!
    • Whitelisting Information
  • Classifieds
    • Radio Careers
    • Television Careers
    • – Submit a Radio/TV Job
  • Advertise
Search
Wednesday, August 12, 2026
Facebook RSS X
Sign in
Welcome! Log into your account
Forgot your password? Get help
Password recovery
Recover your password
A password will be e-mailed to you.
Radio & Television Business Report - The Financial + Regulatory Voice of Electronic Media Radio & Television Business Report
Radio & Television Business Report - The Financial + Regulatory Voice of Electronic Media Radio & Television Business Report - The Financial + Regulatory Voice of Electronic Media
  • Premium Content
    • Premium Membership
    • Vital Media Statistics
    • Sales & Marketing
    • RBR-TVBR Interviews
    • Intelligence Briefs
    • Consumer Retail & TV
    • Consumer Retail & Radio
  • Podcast
  • Radio
    • Radio News
    • Radio and Television Transactions
  • Television
    • TV/Cable News
    • TV Deals
  • Media News
    • Executive Inbox
    • Wall Street Report
    • Media Moves
    • Washington Beat
  • Tech RoundUp
  • SUBSCRIBE
    • Premium Membership
    • Sign Up For RBR+TVBR’s Afternoon Newsletter and Weekly Tech Roundup!
    • Whitelisting Information
  • Classifieds
    • Radio Careers
    • Television Careers
    • – Submit a Radio/TV Job
  • Advertise

Home Broadcast News Why Bad Salespeople Get Hired
  • Broadcast News
  • Media Info Bureau
  • Sales & Marketing

Why Bad Salespeople Get Hired

By
RBR-TVBR
-
January 18, 2017
0
Facebook
X
WhatsApp
Linkedin
Email
    Barrett Riddleberger

    By Barrett Riddleberger, XPotential Selling


    Barrett-RiddlebergerA friend told me over lunch about a sales rep he hired the previous year. He sold seven times the industry average of $1 million at his previous company. At $7 million in sales, he was a superstar. My friend — the CEO — and one of his sales managers snatched this sales rep up with great expectation.

    After several months of ramp up they quickly noticed that he was not selling … anything. Confused, they investigated the marketplace, competitive landscape, economic conditions, etc. Nothing appeared to be out of the ordinary. Their other sales reps were doing well, but he wasn’t. Why?

    Please Login to view this content. (Not a member? Join Today!)
    • TAGS
    • account executive tips
    • sales advice
    • sales tips
    Facebook
    X
    WhatsApp
    Linkedin
    Email
      Previous articleCould The Incentive Auction Be Over Today?
      Next articleAT&T Says Yes To Nielsen STB Ratings
      RBR-TVBR
      RBR-TVBR
      http://www.rbr.com
      RBR+TVBR has been reporting on the business of broadcasting for nearly three decades. Beholden to no one, it is independently owned.

      RELATED ARTICLESMORE FROM AUTHOR

      The World Cup Spending Hangover: An Ad Dollar Bomb For Media?

      Beasley Postpones Its Q2 Earnings Reveal

      Measuring Reach: An Improved View For All-Things Audio

      Your Account

      Login

      Register

      Latest Article Comments

      • C H on Spot Removal: Audacy To Flip Top-Rated Houston FM To Sports
      • Christian G. on Spot Removal: Audacy To Flip Top-Rated Houston FM To Sports
      • Gene Bryan on TelevisaUnivision: Cup Bump In Mexico As U.S. Ad Sales Slump
      • steven nolen on Severe Weather Forces ‘River’ Diversion To Streaming Only
      • Adam Jacobson on After A Decade, Nashville-Area WHIN Is Sold by Kensington
      3-9 DL9 DL8
      Advertise
      About Us
      Contact Us
      3Vs9P9N Privacy Policy | Terms & Conditions | Cookie Policy | Report A Bug
      Classifieds
      Subscribe
      Follow Us
      • Login
      • About Us
      • Contact Us
      • Sign up for our FREE Newsletters
      © Streamline RBR, Inc. All rights reserved. May not be copied or duplicated without express written permission.
      Font Resize
      Contrast
      Accessibility by WAH
      MORE STORIES

      Adjusted EBITDA Rises, Even With Revenue Dip, For Beasley

      Adam Jacobson

      With No Commentary, Salem Sends Positive Q2 Results To SEC

      RBR-TVBR

      More WAYZ For Manning To Monetize Western Md.

      Adam Jacobson