Beyond the car, radio faces a problem. It’s one that Jacobs Media president and founder Fred Jacobs continues to see in the many interviews with millennials his consultancy has conducted in a project on behalf of the Public Radio Program Directors and a group of 15 stakeholder stations.
“In the past few months, we’ve visited young Gen Y professionals in their homes and workplaces (often the same place), and we keep noticing something missing: a working AM/FM radio,” Jacobs notes in a just-penned thought piece.
Does this generation need a physical radio to listen to a radio station? Does this generation even know what a “radio station” is?