Re-inventing Radio Stations With Better Radio Spots
Has your station fallen victim to one of the biggest reasons listeners tune out? No, it's not a lousy hit record from a superstar that's one big "stiff." Rather, as guest Media Information Bureau columnist Stuart Dornfield notes, it's likely your commercials. Let's face it: Many radio spots stink. Here is some advice on how to remedy that problem.
Six Picks On What 2018 Will Bring For Broadcast TV
Greater knowledge of linear TV data. Personalization. These are just two of the things Walt Horstman, SVP/GM of Advanced Media & Advertising at TiVo, believes will be big on the minds of everyone in broadcast TV's C-Suites throughout 2018. Horstman shares with RBR+TVBR readers why he's big on these two topics, along with four other key things TV executives will be talking about across the next 12 months.
What We Can Learn From Matt Lauer About Managing Crisis
In the last few months, allegations of sexual misconduct have spread rapidly from industry to industry, with fresh stories surfacing on almost a daily basis. We haven’t yet seen the magnitude to which these stories will impact the standards to which our society will hold brands. Could the radio industry be impacted in the coming weeks? Is there more fallout in local TV? It is likely that those standards are only going to get higher, says Media Information Bureau guest columnist Deb Gabor.
Was 2017 A Downbeat Year For Media Brokers?
As RBR+TVBR continues its look back at 2017 and peek into what will make headlines in the next 12 months, we reviewed the total number of broadcast radio and TV transactions seen since January. Given all of the talk about what the FCC under Chairman Ajit Pai would do for the deal-making market, was 2017 a disappointment for brokers? Here's what Robert Heymann, Chicago-based Director for Media Services Group has to say about that.
What’s Next For The FCC After ‘Net Neurality’
Aside from the NPRM approved last week that could loosen the national broadcast TV ownership cap, what else is the FCC likely focused on for 2018? Gus Hurwitz, a visiting fellow at the American Enterprise Institute specializing in telecommunications and technology law, high-tech industry regulation, and cybersecurity, has provided a look at the top 5 issues the FCC will now focus its attention toward.
What’s Next For The Internet As ‘Net Neutrality’ Is Neutered?
Despite all of the political theater, a "brief recess due to security concerns" as Chairman Ajit Pai delivered his statement, and dramatic dissents from Democratic FCC Commissioners Mignon Clyburn and Jessica Rosenworcel, the Commission today in a 3-2 vote approved an Order that in the GOP majority's view "restores Internet Freedom" by removing Title II classification of broadband internet access service after two years. What's next, assuming there is no roadblock for the removal of Title II classification? Here's what Boston College Law School professor Daniel Lyons has to say on the subject.
What’s Required For Broadcasters’ Public and Engineer’s Files
“What am I required to keep for records to be legal?” is the most frequent question Media Information Bureau featured columnist Ken Benner receives. Thus, he's penned a column that answers this question as best as possible. Here's what he has to say.
The Outlook For The North American Sports Market
The 2017 edition of the PwC Sports Outlook, which updates PwC’s perspective on the sports industry, including recent results and potential opportunities and challenges to future industry growth, has been released and is now available for public consumption. This year’s edition refreshes PwC's five-year revenue forecasts through 2021 within four key segments of the North American sports market: media rights, gate revenues, sponsorship, and merchandising. Here are all of the details, as your media properties may include broadcast stations that offer sports talk or sports play-by-play -- and may account for a significant portion of your company's quarterly revenue.
Keys To Small-Market Success, From West Central Iowa
There's an AM/FM combo in West Central Iowa that has been singled out for its success, in many ways, by Media Information Bureau columnist Ken Benner. These stations have not only achieved perfect scores in alternative broadcast inspection program (ABIP) inspections, but are also fiscally fit and community leaders. Benner recently asked the stations' owner, Mike Dudding, what his secret of his success has been. Here's what Dudding had to say.
Seven Tips To Consider During ‘Hiring Season’
"Hey, can I see you for a minute?" It's the one question many broadcast media professionals don't want to hear and tremble with fear when summoned to the boss' office -- in particular, right before the holiday party they won't be attending. Pink slips, rather than holiday bonuses, are a business reality. RBR+TVBR Editor-in-Chief Adam R Jacobson has experienced it, too. But, he says, this is also the perfect time to hunt for work. Here's how his ingenuity led him to a career covering radio, and a career not covering radio, for a decade.
SiriusXM Just ‘Slammed’ Radio With This Great Initiative
A Dec. 1 announcement that was widely ignored by the broadcast media trade press caught the attention of RBR+TVBR Editor-in-Chief Adam R Jacobson. Why? Because this news, from Sirius XM, deals with something radio stations across the U.S. should have been doing for the last 25 years. It's another reason why broadcast radio still has a long way to go to be as local as industry leaders proclaim it to be.
Looking Back, Looking Ahead: The D.C. Attorney’s Take
Over the course of the next few weeks, RBR+TVBR will be turning to media brokers and communications attorneys for their take on what's in store for broadcast media owners in 2018, while taking a look back at 2017 and sharing their thoughts on what's happened for radio and TV industry executives. We begin this series with thoughts from Garvey Schubert Barer partner Erwin Krasnow.
Ask Your Potential Broker This
In May 2016, Garvey Schubert Barer attorney Erwin Krasnow explained the role of brokers and buyers. Here, we revisit his advice on what he believes are typical questions to ask when selecting a broker.
A Broadcaster’s Wish List For FCC Chairman Ajit Pai
If you were to scribe a letter to the head of the Federal Communications Commission, asking Ajit Pai to consider some of the top issues facing your broadcaster TV or radio stations, what would you ask? Look no further than the following letter addressed to Pai, sent by our own Media Information Bureau featured columnist and Alternative Broadcast Inspection Program (ABIP) guru Ken Benner.
Is Social Media A Net Benefit to American Society?
In a lengthy speech delivered today in Washington, D.C., at the Media Institute, FCC Chairman Ajit Pai discussed America's broadcasters and newspapers. He discussed social media, and the internet, as the coming of Net Neutrality has resulted in personal attacks at Pai's home against his children. This led Pai to ask, "Is social media a net benefit to American society?" His response? "Given the increasingly important role that social media plays in our daily lives, this is a question that all of us, including groups like the Media Institute, need to grapple with."














