Media Info Bureau

Here's something that will likely cause some buzz in the C-Suites of both radio and television broadcasting companies. Westwood One Director of Content Marketing Lauren Vetrano shares the results from "a major cable network’s" advertising campaign that used AM/FM radio to help launch the returning season of a scripted drama series. The media plan included paid TV and promos running on their network and co-owned networks.

So, that great new app that your station now has in the Apple App Store or Google Play download hub ... are your listeners downloading it? If they are, are they keeping it? A just-released report from mobile measurement company Adjust offers three data points to consider when "unmasking uninstalls." They could help your station in getting its app used, and not deleted.

OTT video "has reshaped a successful industry," North Texas-based research firm Parks Associates notes. With that mindset, Parks released a White Paper that analyzes a key focal point for the pay-TV industry: What should it do to regain their title as the No. 1 provider of video services -- including broadcast TV channels -- to U.S. viewers?

The insertion of promos for its shows and movies between episodes of current programs is something Netflix is testing -- resulting in some criticism from its subscribers. But, what if Netflix were to show advertisements, rather than promos? And, what if Netflix bumped its subscription rates by at least $5 per month? Broadcast TV execs may be interested in the answer.

With Hurricane Florence about to hit the East Coast, broadcasters are well reminded of their obligations with respect to the airing of emergency information. As noted attorney David Oxenford points out, broadcasters may also want to consider the benefits that the FCC can offer in an emergency. While the FCC on Monday announced the postponement of its test of DIRS, the Disaster Information Reporting System, broadcasters may want to consider quickly getting familiar with this system.

Curious as to the power and influence of digital streaming shows in the U.S. and on a global level? The newly released Global SVOD TV Demand Report from Parrot Analytics is chock full of competitive data and intelligence that could help shape the content on your over-the-air broadcast outlets as well as your social media and OTT streams.

For the first five years conducting “Alternative FCC Compliance Certification Inspections,” 90% of the questions asked to featured columnist Ken Benner pertained to FCC required Public Files. The same percentage of individuals, he adds, "had virtually no idea of what was required or where to turn for information to be compliant." Here's what you need to avoid a potential fine.

Nielsen’s National Television Household Universe Estimates for the 2018-19 TV season have just been released. A tiny bump upward in the total has been seen. Why? Multicultural households are to thank for the growth.

On the final Thursday in August, thousands of households sharpened their pencils and got out their diaries. Just as they have since 1954, a representative sample of American viewers began meticulously documenting their television habits. It signals just one thing: sweeps. But, do sweeps still matter? This guest columnist seeks to answer the question.

While prepping the program and agenda for a seminar on FCC compliance, featured columnist Ken Benner contacted a regional Commission engineer to see if he would provide an outline of what, in his view, are the most significant items he looks for when visiting a station during a random inspection. The FCC engineer replied, and here's what he has to say.

The FM translator has provided a big boost to more than one AM radio station. At the same time, the FM translator has given operators an added boost through the rebroadcast of their HD multicast stations. But, are there limitations to the placement of an FM translator? That's what our Editor-in-Chief asks.

With much fanfare, Samsung and LG on Thursday each unveiled the first new televisions to feature the new 8K format. But, are consumers hungry enough to make a purchase now? While limited content is one issue, the other may come down to price.

Perhaps the No. 1 question facing broadcast media C-Suiters is how to combat the magnetic ad-dollar behemoth that is digital social media, led by Facebook. Maybe, with time, radio and TV's budget battles will become a bit easier. How so? New intelligence from eMarketer shows Facebook ranking as the No. 1 social media hub across every age group except one. That would be teens -- and that's not good news.

Here's something that's useful for both radio and television station research directors, GSMs, sales professionals and those in the C-Suite seeking clients that are closely reviewing this latest report courtesy of eMarketer. According to those in charge of many a marketing budget and plan of action, campaign data is reliable for up to two years. After that, you might as well toss it in the garbage.

You know that TV show "Undercover Boss"? Media Information Bureau featured columnist Kelly Orchard loves it. "The concept is awesome," she says. Orchard also wonders why the radio industry hasn’t done something like this at their stations, she writes in this exclusive report.