Media Info Bureau

Once you acquire a new customer, retention and account growth become the focus, says expert sales trainer Barrett Riddleberger. In this column, he shares "powerful customer questions" designed to be given to your sales reps today. Click here to see what he's talking about.

The FCC recently released a list of its accomplishments under Chairman Pai. It includes over 220 items adopted in 36 meetings, more than twice the number adopted by the prior administration over a similar period, notes AEI Visiting Scholar Roslyn Layton. As there is "scant coverage of these successes" in the media, Roslyn believes, she's provided some key accomplishments for readers.

Throughout his career, Richards/Lerma Creative Director Aldo Quevedo has been motivated by his passion for big ideas and innovation. Now, he says in a Q&A appearing in an Argentine marketing and advertising industry publication that Radio is the one media that has evolved the most. What does that mean for marketers and for radio broadcasting companies?

No matter the election outcome, ad spend will continue to increase. This means marketers will need to spend more time strategizing how to best navigate the ever-changing political influence landscape and rising spot costs, says guest columnist Paul Jackson of Marketing Architects.

In October 2018, Media Information Bureau featured columnist Ken Benner wrote about a “most remarkable reporter” at his local NBC affiliate, KVOA-4 in Tucson. Benner singled out Matthew Schwartz for his “extraordinary content” as an investigative reporter. Benner recently reconnected with Schwartz, and offers a renewed acclamation for the KVOA mainstay.

"Speaking human" in business is not as easy as it sounds. What exactly what that mean? That's the subject of a column everyone in your C-Suite should read. The focus is on learning how to speak human, and striving to employ an effective "conversation marketing" approach. This, says writer Merilee Kern, can create "a lifetime value with customers, foster maximized marketplace engagement and breed brand loyalty."

The "Streaming Wars" have begun as more Direct-To-Consumer platforms hit the market and vie for consumer attention. But, the industry likely has questions, and a newly released Nielsen report addresses many of them.

New research from Christine Moorman, T. Austin Finch Sr. Professor of Business Administration at Duke University’s Fuqua School of Business, suggests an election year’s continuous exposure to comparisons, such as how candidate A differs from candidate B, can disrupt a manager’s typical decision-making process.

Media Information Bureau featured columnist Ken Benner has written countless words related to the practice of how keeping something complicated keeps things profitable, and how "most legislation" serves one party at the expense of another. Benner's at it again, and points to a 35-page "classic example of this" issued Thursday by the FCC.

The "New On the Air" Conference is a little-known event for U.S. media industry executives. Nevertheless, it is an event that sees representatives from French outfit Glance review TV trends and consumption on a worldwide scale. Research released Thursday at NoTa confirms that "catch-up and preview viewing for television programs can significantly add-up in the ratings."

Want to hire great salespeople? Expert sales trainer Barrett Riddleberger recommends you answer these questions before you recruit your next sales candidate. "Defining your sales role first is critical to the hiring process," he urges in this freshly penned column.

Has MoffettNathanson Senior Analyst Michael Nathanson picked up the torch that former Pivotal Research Group analyst Senior Research Analyst for Advertising Brian Wieser held when it came to the dismal Wall Street view for linear television? An update to a January 15th "gloomy 2020 outlook note" suggests yes, as things "have been even more worrying than we first considered."

Despite being knee-deep in the digital age, marketers have not turned their backs on offline media. So says a Winterberry Group report that finds that the 2020 presidential election and the Summer Olympics will result in $5 billion year-over-year growth in media spend. There's just one problem: Radio won't reap big benefits from the increase.

From the office of the Chairman of the FCC to the Please Stop! on Route 9 in Parkville, Mo., fans of Kansas City Chiefs pro football team are reveling in their first Super Bowl championship in 50 years. Local radio largely did its part, with stations across the dial offering various choices in locally originated celebratory programming.

Featured Media Information Bureau columnist Ken Benner has received several requests for a comprehensive Alternative Broadcast Inspection Program document that covers the services he provides for radio and TV stations. He's obliged, while also taking time to explain why he has the right to do what he does.