Media Info Bureau

"Take your sales meetings to the next level with stellar role plays," says expert sales trainer Barrett Riddleberger in this latest column. Try these five ways "to rock role plays with your sales reps" and see what the results are. They just may provide a spark with a lagging AE.

From Day One in 1995, Ken Benner believed it was essential to document all of the items involved with conducting "mock" broadcast inspections. There are two very important reasons for this. "First was to protect myself from efforts to discredit my performance," Benner says. "The second was to evaluate suggested improvements to the program I offered."

With considerable effort by all brands placed into luring and keeping customers, Amsterdam-based digital asset management vendor Bynder produced a report that looks at what brands think will help them stand apart from the competition in 2020. Guess what comes out on top?

The outbreak of Coronavirus is a widening tragedy. As GroupM's Brian Wieser sees it, "Many aspects of life and business will be altered in many countries around the world with the possibility of a recession realistic for many countries, at least on a short-term basis." What does this mean for radio and TV? "Shifts in media consumption and other behaviors are important to monitor."

When observing your sales reps, you need a process, says expert sales trainer Barrett Riddleberger. Why? As he explains in this column, "accurate evaluation" leads to proper diagnosis and training. "Here's a column that can really help," he says.

In honor of Black History Month, the Multicultural Media, Television and Internet Council is paying tribute to a host of African Americans who have made significant contributions in radio, television, print, and digital media. "We hope they inspire you to learn about and celebrate the contributions of African Americans in media all year long," MMTC says.

"All kidding aside, it might seem a bit unusual to hear from a self-admitted conservative Republican on your issues," FCC Commissioner Mike O'Rielly said toward the beginning of an address delivered Tuesday morning at America's Public Television Stations' 2020 Public Media Summit. We've got all of the details on what O'Rielly told attendees.

Long before Media Information Bureau featured columnist Ken Benner got involved with the ABIP programs, he used his time off from his full-time job to visit radio stations in the Upper Midwest to conduct the then-FCC required annual proof of performance measurements. It was during these tours that Benner first learned of how some FCC regulations, in his view, were distorted for "extortion." Yikes!

Once you acquire a new customer, retention and account growth become the focus, says expert sales trainer Barrett Riddleberger. In this column, he shares "powerful customer questions" designed to be given to your sales reps today. Click here to see what he's talking about.

The FCC recently released a list of its accomplishments under Chairman Pai. It includes over 220 items adopted in 36 meetings, more than twice the number adopted by the prior administration over a similar period, notes AEI Visiting Scholar Roslyn Layton. As there is "scant coverage of these successes" in the media, Roslyn believes, she's provided some key accomplishments for readers.

Throughout his career, Richards/Lerma Creative Director Aldo Quevedo has been motivated by his passion for big ideas and innovation. Now, he says in a Q&A appearing in an Argentine marketing and advertising industry publication that Radio is the one media that has evolved the most. What does that mean for marketers and for radio broadcasting companies?

No matter the election outcome, ad spend will continue to increase. This means marketers will need to spend more time strategizing how to best navigate the ever-changing political influence landscape and rising spot costs, says guest columnist Paul Jackson of Marketing Architects.

In October 2018, Media Information Bureau featured columnist Ken Benner wrote about a “most remarkable reporter” at his local NBC affiliate, KVOA-4 in Tucson. Benner singled out Matthew Schwartz for his “extraordinary content” as an investigative reporter. Benner recently reconnected with Schwartz, and offers a renewed acclamation for the KVOA mainstay.

"Speaking human" in business is not as easy as it sounds. What exactly what that mean? That's the subject of a column everyone in your C-Suite should read. The focus is on learning how to speak human, and striving to employ an effective "conversation marketing" approach. This, says writer Merilee Kern, can create "a lifetime value with customers, foster maximized marketplace engagement and breed brand loyalty."

The "Streaming Wars" have begun as more Direct-To-Consumer platforms hit the market and vie for consumer attention. But, the industry likely has questions, and a newly released Nielsen report addresses many of them.