How To Successfully Attract Political-Year Ad Dollars


By Paul Jackson
Special to RBR+TVBR

Consumers might be tiring of political advertisements, but fresh data show there’s no end in sight.

Political ad spending has grown 27%, on average per year, since 2012. This is due in large part to the landmark Citizens United 2010 Supreme Court decision that significantly reduced regulation on political ad spending.

To put things into perspective, the 2008 election had an ad investment of about $2.6 billion, while this year the total political ad spend will be around $10 billion, according to The Wall Street Journal.

No matter the election outcome, ad spend will continue to increase. This means marketers will need to spend more time strategizing how to best navigate the ever-changing political influence landscape and rising spot costs.

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