Asian TV Preferences: A Mid-Year Update for 2024
Having access to Asian-language and international content is an important consideration when making subscription decisions among Asian American homes. That’s the top takeaway from Horowitz’s latest annual report on a diverse and affluent consumer group.
Linear, Plus OTT, Seen As Key 18-34 Reach Solution
Marketers seeking to reach as many Adults 18-34 as possible through an advertising campaign may wish to focus their media buying efforts on both over-the-air and streaming television. That's the finding from a newly released analysis from MRI-Simmons and the Go Addressable trade association.
A ‘FAST’ And Furious Growth Trend For TV Content Consumption
Some two-thirds of TV content viewers are using free, ad-supported streaming TV (FAST) platforms in a typical month, a new Horowitz Research report on the state of media, entertainment and technology that focuses on viewing habits finds. Four FAST networks stand out in the study.
The State of Gen Z … and Advertising’s Future
A new report from Comscore offers marketers some of the key digital and social media trends they may need to reach a digital-first cohort with increased consumer influence — Generation Z — with the right message exactly where they are most receptive to receiving it.
The Evolving Media Consumption Habits of Asian Americans
While television continues to be primary media used by Asian Americans, it is now being driven by a-la-carte streaming services over conventional, linear TV. That's a key finding from a newly released study of the Asian American consumer landscape from multicultural marketing firm PCA.
A Personalized Entertainment Dash: What UK Drivers Want
Xperi Inc.'s DTS unit recently distributed a report that details how in-car entertainment is of "the utmost importance" for 67% of adults — a number that soars to 84% for those aged 17-44. Don't fret, America. The survey was conducted in the United Kingdom. Nevertheless, the findings are telling.
Teens And Social Media Use: What’s Hot Or Not?
Despite negative headlines and growing concerns about social media’s impact on youth, teens continue to use these platforms at high rates – with some describing their social media use as “almost constant.” That's according to a Pew Research Center survey of U.S. teens.
All The Keys For Unlocking Radio’s Best Traits
Key West, Fla., is a locale with a reputation for being weird. Perhaps the only thing "weird" to those in Radio seen across the Independence Day holiday weekend was finding a Classic Rock station's afternoon host and his producer conducting a live remote broadcast, our Editor-in-Chief notes.
Swiss Broadcasting Corp. Moves Ahead With FM Abandonment
Since fall 2021, the nation of Switzerland has been dealing with a slightly more eye-popping scenario for radio listeners than the loss of AM radio access in the car: the silence by law of FM radio stations. Now, the Swiss Broadcasting Corp. is moving ahead with a full shut-down of its MHz-based signals.
Census Explores Latino Population Growth Trends
Between 2022 and 2023, the Hispanic population accounted for just under 71% of the overall growth of the United States population, driven primarily by births. That's according to newly released Vintage 2023 Population Estimates from the U.S. Census Bureau.
TVB Study Shines A Light On Local TV Station Online Hubs
Local TV stations have spent decades carefully developing their brands which are built on the locality and relevance of their news content. But how do users of local broadcast TV news and local broadcast station websites/apps really feel about them?
It's a question TVB sought to find the answer to.
Black Gen Z TV Consumption: A Strong Story
Recently released highlights of a 2023 Horowitz Research survey of African American consumers that are between the ages of 12 and 27 reaffirm decade-long trends that demonstrate how this segment of American viewers overindex on watching TV content.
When It Comes To Music First, Radio Wins
It isn't even June 30, yet our Editor-in-Chief already has a 40-track list of his "Hottest Songs of 2024." While he says it's remarkable and welcoming, the biggest takeaway is that he learned of every song by listening to a radio station. Why then does musicFIRST want to kill Radio, he wonders?
Toronto: Land Of The Lost Radio Marketing Acts
A weekend in Toronto yielded many observations as to how locals consume radio. The biggest eye-opener, however, is a local TV campaign for a leading Adult Contemporary radio station — which appeared on a top sports channel distributed via cable TV and satellite.
Consumers ‘Willing to Spend’ Even as Growth Slows
Shoppers are still willing to buy even as smaller job and wage gains and high interest rates are slowing the growth of consumer spending. That's a key finding of fresh information released by the National Retail Federation.